JetBlue becomes the official airline partner of the BankAtlantic Center in South Florida. For news on Fox Sports en Español and the Latin Grammy Awards...

Orange Advertising Network expands its footprint, offering ad placements on websites in the U.S. Hispanic market and Latin America. Sibling internet portal starMedia will handle sales in the region....

Furniture retailer looks to integrate Hispanic and non-Latino efforts. For news on Univision Communications, "Mi problema con las mujeres," and Diálogo Public Relations...

Two Unilever brands and the American Heart Association are on board as sponsors. For news on Quepasa Corp., Entravision, and St. Jude Children's Research Hospital...

Formats flipped in the opposite direction. For news on Sensis, Telemundo and Fútbol Liga Mexicana, Viva TeleCompras, and radio station ownership...

From corporations that sponsor soccer properties in the U.S. to the everyday fan, travel to South Africa for the 2010 FIFA World Cup is heating up. Airfare is already astronomically expensive; game-day packages aren't much of a bargain, either...

A workshop set for November 20 in South Florida is designed to foster growth among Latino tennis coaches, with an emphasis on the business of tennis. Exposing non-Hispanics to the "Latin passion" surrounding the sport is one goal....

Sure, the New York Yankees have captured their 27th World Series trophy. But winter leagues in Latin America are set to start, and a campaign created by LatinWorks for ESPN Deportes puts a fun spin on how the sport is shifting to warmer climes....

The 2009 MLS playoffs have begun. Eight teams are vying for a trip to the MLS Cup, set for December 22 in Seattle. Soccer United Marketing's David Wright is pleased with how the season is wrapping up, both from a sponsorship and team perspective...

A month into his tenure as president of Univision Networks, César Conde has set his sights on the future - and growth is the operative word. He confesses that it's a job with "a lot of moving parts"- factors that bring plenty of challenges...

Zubi Advertising has reorganized its media, direct and digital divisions to operate in a channel-agnostic platform...

The Hispanic market is one of the core demographics that's driving sales and brand recognition, presenters argued last week at the Geoscape Multicultural Marketing Summit in Miami...

Tucson has experienced healthy growth in its Hispanic population over the last several years. As in many Southwestern markets, Mexicans and Mexican-Americans are the largest segment...