| LATEST NEWS NEWS BRIEFS Comcast and Detroit, V-me and RCN, Lou Dobbs and TelemundoHispanic Market WeeklyViewers have 11 new Spanish-language channels available. For news on V-me and RCN, Lou Dobbs and Telemundo... NEWS BRIEFS Ray Rodríguez and Univision, Emmis BroadcastingHispanic Market WeeklyNetwork operations center renamed in salute to retired COO. For news on Emmis Broadcasting... BREAKING NEWS Introducing HispanicEntertainmentBusinessHispanic Market WeeklyWelcome to the first feature from Hispanic Market Weekly designed to bring together the power of top Latin bands, musicians, actors and entertainers with world-class brands... NEWS BRIEFS Casanova Pendrill, Hispanic purchasing power, Latinos and mobile broadband, Johanna Guerra and TelemundoHispanic Market WeeklyThe Costa Mesa-based shop repositions its integrated services unit. For news on the purchasing power of Hispanics, Latinos' use of mobile broadband, and Johanna Guerra... BREAKING NEWS ImpreMedia To Outsource Production For Five NewspapersHispanic Market WeeklyDesign and formatting of ads, editorial pages to be handled by Mexican firm.... NEWS BRIEFS 2010 Billboard Latin Music Awards, Liberman BroadcastingHispanic Market WeeklyThe State Farm-sponsored awards will be held April 29. For news on LBI Media and KCNL-FM 104.9... BREAKING NEWS Univision Strikes Content Deal With YouTubeHispanic Market WeeklyThe content agreement covers Univision-produced shows that air on Univision, TeleFutura or Galavisión. The shows will promoted throughout the YouTube.com website.... NEWS BRIEFS TheCountThatCounts.com, Pine-Sol, 'Perro Amor,' Mega TV and 'El Vacilón del Mandril,' Olympusat and Arturo ChávezHispanic Market WeeklyTheCountThatCounts.com puts focus on cultural cues and trends. For news on Pine-Sol, Telemundo and "Perro Amor," Mega TV and "El Vacilón del Mandril," and Olympusat and Arturo Chávez... FEATURES ENHANCED MARKET PROFILES Monterey-Salinas-Santa CruzHispanic Market WeeklyAn area with Hispanic roots dating back to the 1500s, when the first Spanish explorers first came to California, the Monterey-Salinas-Santa Cruz market has experienced the same strong influx of Hispanic immigrants seen throughout the Golden State... HISPANIC SPORTS BUSINESS NASCAR Targets Spanish Speakers In South Florida For Sprint Cup Series FinaleHispanic Market WeeklyGLR's Radio Caracol in Miami is again offering listeners special coverage of the auto racing world's season-ending championship, set for this weekend in Homestead-Miami Speedway. But this year's event saw NASCAR step up its promotional efforts, thanks to ... HISPANIC SPORTS BUSINESS A World Cup Pre-Party For Honduras Attracts Thousands In South FloridaHispanic Market WeeklyWith roughly four weeks to promote the event and line up a sponsor, Kicks International staged a "celebration game" in Miami for Honduras' national soccer team, which is preparing for its first World Cup appearance since 1982... HISPANIC SPORTS BUSINESS 'Deciphering Soccer's DNA': Just In Time For The World CupHispanic Market WeeklyA forthcoming study from research firm Kitelab seeks to give marketers a better understanding of Hispanics and "the soccer phenomenon." The study is scheduled for release in the first quarter of 2010... HISPANIC MARKET WEEKLY TOP STORIES ONLINE Univision Heads To YouTubeHispanic Market WeeklyIn Univision's first venture into the internet syndication arena, the media company signed a content-sharing deal with YouTube. Short-form and long-form content produced by Univision will be available on YouTube... AGENCIES A New Focus On PromotionsHispanic Market WeeklyLong active in event marketing for its clients, Casanova Pendrill has seen growing client interest for in-store programs, public relations and online promotions. An in-house reorganization shines the spotlight on integrated solutions... MARKET PROFILES Monterey-Salinas-Santa CruzHispanic Market WeeklyAn area with Hispanic roots dating back to the 1500s, when the first Spanish explorers first came to California, the Monterey-Salinas-Santa Cruz market has experienced the same strong influx of Hispanic immigrants seen throughout the Golden State... |