LATEST NEWS
 
NEWS BRIEFS

Comcast and Detroit, V-me and RCN, Lou Dobbs and Telemundo

Hispanic Market Weekly
Viewers have 11 new Spanish-language channels available. For news on V-me and RCN, Lou Dobbs and Telemundo...
 
 
NEWS BRIEFS

Ray Rodríguez and Univision, Emmis Broadcasting

Hispanic Market Weekly
Network operations center renamed in salute to retired COO. For news on Emmis Broadcasting...
 
 
BREAKING NEWS

Introducing HispanicEntertainmentBusiness

Hispanic Market Weekly
Welcome to the first feature from Hispanic Market Weekly designed to bring together the power of top Latin bands, musicians, actors and entertainers with world-class brands...
 
 
NEWS BRIEFS

Casanova Pendrill, Hispanic purchasing power, Latinos and mobile broadband, Johanna Guerra and Telemundo

Hispanic Market Weekly
The Costa Mesa-based shop repositions its integrated services unit. For news on the purchasing power of Hispanics, Latinos' use of mobile broadband, and Johanna Guerra...
 
 
BREAKING NEWS

ImpreMedia To Outsource Production For Five Newspapers

Hispanic Market Weekly
Design and formatting of ads, editorial pages to be handled by Mexican firm....
 
 
NEWS BRIEFS

2010 Billboard Latin Music Awards, Liberman Broadcasting

Hispanic Market Weekly
The State Farm-sponsored awards will be held April 29. For news on LBI Media and KCNL-FM 104.9...
 
 
BREAKING NEWS

Univision Strikes Content Deal With YouTube

Hispanic Market Weekly
The content agreement covers Univision-produced shows that air on Univision, TeleFutura or Galavisión. The shows will promoted throughout the YouTube.com website....
 
 
NEWS BRIEFS

TheCountThatCounts.com, Pine-Sol, 'Perro Amor,' Mega TV and 'El Vacilón del Mandril,' Olympusat and Arturo Chávez

Hispanic Market Weekly
TheCountThatCounts.com puts focus on cultural cues and trends. For news on Pine-Sol, Telemundo and "Perro Amor," Mega TV and "El Vacilón del Mandril," and Olympusat and Arturo Chávez...
 
 
FEATURES
 
ENHANCED MARKET PROFILES

Monterey-Salinas-Santa Cruz

Hispanic Market Weekly
An area with Hispanic roots dating back to the 1500s, when the first Spanish explorers first came to California, the Monterey-Salinas-Santa Cruz market has experienced the same strong influx of Hispanic immigrants seen throughout the Golden State...
 
 
HISPANIC SPORTS BUSINESS

NASCAR Targets Spanish Speakers In South Florida For Sprint Cup Series Finale

Hispanic Market Weekly
GLR's Radio Caracol in Miami is again offering listeners special coverage of the auto racing world's season-ending championship, set for this weekend in Homestead-Miami Speedway. But this year's event saw NASCAR step up its promotional efforts, thanks to ...
 
 
HISPANIC SPORTS BUSINESS

A World Cup Pre-Party For Honduras Attracts Thousands In South Florida

Hispanic Market Weekly
With roughly four weeks to promote the event and line up a sponsor, Kicks International staged a "celebration game" in Miami for Honduras' national soccer team, which is preparing for its first World Cup appearance since 1982...
 
 
HISPANIC SPORTS BUSINESS

'Deciphering Soccer's DNA': Just In Time For The World Cup

Hispanic Market Weekly
A forthcoming study from research firm Kitelab seeks to give marketers a better understanding of Hispanics and "the soccer phenomenon." The study is scheduled for release in the first quarter of 2010...
 
 
 
HISPANIC MARKET WEEKLY TOP STORIES
 
ONLINE

Univision Heads To YouTube

Hispanic Market Weekly
In Univision's first venture into the internet syndication arena, the media company signed a content-sharing deal with YouTube. Short-form and long-form content produced by Univision will be available on YouTube...
 
 
AGENCIES

A New Focus On Promotions

Hispanic Market Weekly
Long active in event marketing for its clients, Casanova Pendrill has seen growing client interest for in-store programs, public relations and online promotions. An in-house reorganization shines the spotlight on integrated solutions...
 
 
MARKET PROFILES

Monterey-Salinas-Santa Cruz

Hispanic Market Weekly
An area with Hispanic roots dating back to the 1500s, when the first Spanish explorers first came to California, the Monterey-Salinas-Santa Cruz market has experienced the same strong influx of Hispanic immigrants seen throughout the Golden State...
 
 
 
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