| LATEST NEWS NEWS BRIEFS JetBlue, Fox Sports en Español and PokerStars.netHispanic Market WeeklyJetBlue becomes the official airline partner of the BankAtlantic Center in South Florida. For news on Fox Sports en Español and the Latin Grammy Awards... BREAKING NEWS Orange Advertising Network Broadens Its ReachHispanic Market WeeklyOrange Advertising Network expands its footprint, offering ad placements on websites in the U.S. Hispanic market and Latin America. Sibling internet portal starMedia will handle sales in the region.... NEWS BRIEFS Ikea, Univision Communications quarterly earnings, "Mi problema con las mujeres," Diálogo Public RelationsHispanic Market WeeklyFurniture retailer looks to integrate Hispanic and non-Latino efforts. For news on Univision Communications, "Mi problema con las mujeres," and Diálogo Public Relations... NEWS BRIEFS Latin Grammy Awards, Quepasa and Mexico tourism, Entravision, St. Jude Children's Research HospitalHispanic Market WeeklyTwo Unilever brands and the American Heart Association are on board as sponsors. For news on Quepasa Corp., Entravision, and St. Jude Children's Research Hospital... NEWS BRIEFS Border Media, Sensis, Telemundo and Fútbol Liga Mexicana, Viva TeleCompras, radio station ownershipHispanic Market WeeklyFormats flipped in the opposite direction. For news on Sensis, Telemundo and Fútbol Liga Mexicana, Viva TeleCompras, and radio station ownership... FEATURES HISPANIC SPORTS BUSINESS World Cup Excursions Mean Big Bucks For AllHispanic Market WeeklyFrom corporations that sponsor soccer properties in the U.S. to the everyday fan, travel to South Africa for the 2010 FIFA World Cup is heating up. Airfare is already astronomically expensive; game-day packages aren't much of a bargain, either... HISPANIC SPORTS BUSINESS Can Hispanic Tennis Coaches Spur Latino Talent Development And Fan Interest?Hispanic Market WeeklyA workshop set for November 20 in South Florida is designed to foster growth among Latino tennis coaches, with an emphasis on the business of tennis. Exposing non-Hispanics to the "Latin passion" surrounding the sport is one goal.... HISPANIC SPORTS BUSINESS Baseball Flies South For The WinterHispanic Market WeeklySure, the New York Yankees have captured their 27th World Series trophy. But winter leagues in Latin America are set to start, and a campaign created by LatinWorks for ESPN Deportes puts a fun spin on how the sport is shifting to warmer climes.... HISPANIC SPORTS BUSINESS November's Champion: The Top Major League Soccer ClubHispanic Market WeeklyThe 2009 MLS playoffs have begun. Eight teams are vying for a trip to the MLS Cup, set for December 22 in Seattle. Soccer United Marketing's David Wright is pleased with how the season is wrapping up, both from a sponsorship and team perspective... HISPANIC MARKET WEEKLY TOP STORIES TELEVISION A Conversation With...César Conde, president of Univision NetworksA month into his tenure as president of Univision Networks, César Conde has set his sights on the future - and growth is the operative word. He confesses that it's a job with "a lot of moving parts"- factors that bring plenty of challenges... AGENCIES Zubi Integrates Media PlatformsHispanic Market WeeklyZubi Advertising has reorganized its media, direct and digital divisions to operate in a channel-agnostic platform... AGENCIES It Pays To Go MulticulturalHispanic Market WeeklyThe Hispanic market is one of the core demographics that's driving sales and brand recognition, presenters argued last week at the Geoscape Multicultural Marketing Summit in Miami... |