Hispanic Market Weekly the Leading Source for Marketing to Hispanics

Events

June 1, 2013

Latin Taste Fest 2013

A Food, Wine & Spirits Extravaganza!

June 5, 2013

ADMERICA! 2013

ADMERICA! 2013 will focus on the innovations made in the fields of advertising, marketing and communications through the use of social media, creative, digital, new business, blogging and mobile advertising. New club workshops will focus specifically on membership recruitment and retention, government relations, fundraising and much more. They are also offering the Principles and Practices for Advertising Ethics Certificate Program, brought to you by the Institute for Advertising Ethics.

June 7, 2013

Hardee's Latin Festival

June 7 and 8 2013 Main Stage on the beach with live entertainment food cultural dance and 3 hr Zumba Marathon.

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Aldo Quevedo, Dieste Harmel & Partners

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Newsletter

TV Speech Bubbles

Upfronts 2013: More Choices, New Formats

Tried-and-true telenovelas, reality shows and high-action series led the list of Hispanic networks’ new programming offerings for the 2013-2014 season. Eight Latino networks made presentations in New York last week. ... read more

RELATED READ: The Health Toll of Immigration

A New York Times story by Sabrina Tavernise

Pepsi Crosses Borders With Music

Holding true to its strategy of supporting rising talent, PepsiCo ...

A Partner For El Rey

Dubbed the “home for kick-ass entertainment,” the soon-to-launch cable and ...

Insights

Gustavo Razzetti

Why Mashable Latino Makes Sense

Some thoughts on why it might be a good idea for Mashable to extend its reach with Latinos in both the U.S. and Latin America. The idea is not to ... read more

A Conversation With... Lino García

A changing media landscape, driven by the exponential growth of ...

A Conversation With... Iván Bargueiras

As 2013 Upfront preparations go into high gear with barely ...

A Conversation With... Fernando Rodríguez

Consumers' increased interaction with digital devices as well as increased ...

Entertainment

TV Speech Bubbles

Upfronts 2013: Beyond The Single Screen

The message was clear: while traditional media still has a place in Latinos' lives, they simultaneously consume other media via smartphones, tablets and laptops. Network executives showcased how popular shows ... read more

News In Review: May 22, 2013

Corona rolls out summer music campaign. Discovery Familia adds ...

Broadcast TV Ratings Watch: Hispanic networks buck broadcast trends

Cable TV Ratings Watch: Young men turn to cable for sports

Sports

Sports + Hispanics: A Hit

Many of the sports industry’s big names gathered at LatinVision’s 4th Annual Marketing to Latinos Sports Business Summit to look at the business of sports and the issues impacting the ... read more

News In Review: March 4, 2013

NBA unveils “Hispanicness.” Giants team with KSTS. Time Warner ...

Marlins Look For A Makeover

A losing season, a fire sale that eliminated its star ...

Alianza Teams With Telemundo

Telemundo just entered into a partnership with the Alianza de Fútbol ...

Research

Teens Today: Not Really Different

As the number of teens and young adults in the U.S. expand, so does their viewing and purchasing power, making them a crucial segment for businesses and advertisers alike. In ... read more

Shopping: An “Experience”

Hispanics consider shopping a multisource, multisensory and multigenerational experience, reveals LatinoShop, a ...

Market Snapshot: Phoenix

At 28 percent of the total population, Latinos are currently the No. ...

Candidates Make Minimal Investments In Hispanic Media

The percentage of campaign dollars dedicated to Spanish-language ...

Broadcast TV Ratings Watch: 'Amores Verdaderos' continues to dominate

Univision's 9PM telenovela averaged 4.6 million total viewers across five episodes last week, more than 1 million viewers ahead of its closest competitor. More

Cable TV Ratings Watch: Slam-dunk for NBA Playoffs

Six NBA games on ESPN and TNT were the top six programs on all of cable among Latino audiences, regardless of language. More

Spot Ten Hispanic Radio - Week Ended May 12, 2013

The most-played radio commercials on Regional Mexican, Spanish Contemporary, Spanish Oldies, Spanish News/Talk, Latin Urban and Tropical stations in major markets, as determined by Media Monitors. More

Discovery Adds New Genres

Discovery en Español is pushing high intensity series and new dramas for the 2013-2014 television season. New to the mix is a new programming genre - VROOM, targeting car fans. More

A New Cable Net

Univision will launch a new cable net - El Rey - in partnership with filmmaker and director Robert Rodriguez. More

AFFI Taps Casanova

The American Frozen Food Institute (AFFI) has selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a national consumer campaign for the newly-formed Frozen Food Roundtable (FFRT). More

News In Review: May 13, 2013

Univision reveals Premios Juventud nominees. Strong April for Fox Deportes More

Julio Aponte

Julio Aponte has been named director of Hispanic sales at Sun Broadcast Group, overseeing sales of all the radio group’s Latino properties including “El Vacilón del Mandril” morning show. Until ... More

Eleven Million More Reasons to Market to Hispanics

Major advertisers will soon have approximately 11 million more reasons to establish a robust multicultural marketing program. As the government continues to devise a plan for documenting immigrants, marketers must ... More

A Message And A Chuckle

Admitting that an original strategy was too narrow focused, Tecate’s revamped strategy of bringing back “el hombre” to target a broader spectrum of Latino men is delivering results. The Heineken-owned ... More

Maturity And Diversity For Hispanic Radio

A changed Hispanic radio marketplace reveals two different audiences, a mature crowd for Mexican Regional and a diverse one for Spanish Contemporary, according to Arbitron’s latest Radio Today report. More

A Conversation With... Craig Geller

At bicultural cable network nuvoTV, English-language content is clearly focused where bicultural Latino see themselves represented, that’s at the core of the network’s growth and marketing strategy. More

Hispanics Top Of Mind At NewFronts

Tech savvy Latino consumers were in most networks’ sights during the Digital Content NewFronts in New York. Univision unveiled an aggressive plan to expand its digital offerings and CBSi announced ... More

Hispanics: Key Across The Board

It’s not just advertising anymore, that was the general consensus at the 2013 AHAA: The Voice of Hispanic Marketing conference. Latinos are shaping the multicultural marketing industry across multiple platforms ... More

Univision Gets Uforic

As a continuation of its strategy to showcase its music properties - including mobile- and web-based sites as well as Univision Radio – Univision in summer will launch a music ... More

Market Snapshot: Milwaukee

Steady growth has put Hispanics at the top of Milwaukee’s population gains, representing 10 percent of the market's 2,330,780 total population, according to data from Geoscape American Marketscape DataStream: 2012 ... More

Latin Music: A New Era

Amidst a changing landscape, artists and executives from multiple industry sectors will discuss and analyze topics ranging interactive songs to music apps and digital distribution during this week’s Billboard Latin ... More

Hispanics: Trendsetters And Critical

The consensus at Hispanicize 2013 was clear: not only are Latino consumers a must, so are new concepts, ideas, messages, and media vehicles if brands key to establishing the right ... More

Cable TV Ratings Watch: Season finales tops among Latinos

The high-profile season finales of AMC's 'The Walking Dead' and MTV's 'Jersey Shore' were both hits among Latinos, coming in as the top two cable telecasts last week among Hispanic ... More

Broadcast TV Ratings Watch: 'Abismo' boosts Univision’s viewership average

Univision has yet another hit telenovela on its hands with "Abismo de Pasión.' The premiere episode was the highest-rated program on Spanish-language cable last week, boosting its timeslot average by ... More

News In Review: March 21, 2012

Entravision syndicates 'El Vacilón del Mandril.' Univision Radio unveils music festival. Discovery en Español preps Holy Week specials. SBS boosts online weather content. More

Spot Ten Hispanic Radio - Week Ended March 18, 2012

The most-played radio commercials on Regional Mexican, Spanish Contemporary, Spanish Oldies, Spanish News/Talk, Latin Urban and Tropical stations in major markets, as determined by Media Monitors. More

Breaking News: Mike Rodríguez joins Univision's WLTV-Channel 23

Mike Rodríguez has been named general manager of Univision’s WLTV-Channel 23 in Miami, filling the position left vacant when Luis Fernández-Rocha was promoted to TeleFutura. More

Breaking News: Univision Deportes debuts April 7

Univision's sports-intensive cable network will go live April 7th via Dish Network. Offerings include live sports and news coverage. More

Entravision Rolls Out 'Perspectiva Nacional’

Latino voters are expected to tip the balance when it comes to this year's elections, and with that in mind Entravision has launched a new public affairs program to help ... More

News In Review: March 14, 2012

CNN en Español celebrates 15 years. Tr3s premiering 'Bienvenida Realidad.' Walt Disney Records releases Spanish-language versions of kids' titles. American Airlines launches 'Q'Viva!' promotion. More

Broadcast TV Ratings Watch: A strong heart for Telemundo

Telemundo may have a hit on its hands with its new 9PM telenovela 'Corazón Valiente.' Last week the show improved its timeslot by 14 percent over the previous week and ... More

GoDaddy.com, Conexión PR, Unidos Digital Network, U.S. teenagers, SBS Interactive and Zoom Radar, Emiliano Saccone

GoDaddy.com targets U.S. Latinos who want to develop their own website. For news on Conexión PR, Unidos Digital Network, U.S. teenagers, SBS Interactive and Zoom Radar, Emiliano Saccone More

Hispanics = Revenue Gains For CPG

Consumer packaged goods companies which invest more dollars and marketing focus on U.S. Hispanic consumers are seeing greater revenue growth than some competitors, reveals a new study from AHAA: The ... More

Uniendo Voces

Market research firm Latinum Network has created an online research community, VozLatinum, that allows brands to obtain quantitative and qualitative insights on Hispanic consumers. Projects include discussion forums, ad testing, ... More

Religion Isn't A Major Factor

The last in a series of six national polls conducted by impreMedia and Latino Decisions reveals that religion doesn't affect Latinos' voting preference. Fifty-five percent indicated a candidate's religion has ... More

Challenges Abound

A new poll conducted by Univision News and research firm Latino Decisions - "Destino 2012: El Voto Latino" - indicates that among Hispanic voters President Barack Obama leads his Republican ... More

A Changing Demographic

Tr3s: MTV, Música y Más' study "Death of the Hispanic Adult Demo as We Know It" forecasts that U.S.-born Latino millennials will make up 65 percent of the 18-29 demographic ... More

A Changing Demographic

A new study from Tr3s: MTV, Música y Más forecasts major changes for the 18-29 year-old Hispanic demographic. Many in the new wave of young U.S. Hispanics will be sticking ... More

Missing The Target

A new study from Carat USA reveals that marketers are spending dollars inefficiently against the Hispanic market. Carat executives concluded that 90 percent of marketers' Hispanic media budgets are targeting ... More

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Elections 2012

Election 2012

A Record Latino Turnout, Solidly Backing Obama

Latinos turned out in record numbers on election day, tipping the balance in at least three swing states and securing their position as an organized force in American politics with the power to move national elections. More

Solidly In Obama’s Court

Political Dollars Increased On Hispanic Media

Hispanic Voters: Varying Opinions

More in Elections 2012

News Briefs

Muñiz Joins Telemundo

Juan Miguel Muñiz has joined Telemundo’s KSTS-Channel 48, as vice president of news. More

MARCA Adds To Team

Laura Rojo has joined MARCA as director of account planning. More

HIV Campaign From Wing

Anti AIDS group Red Hot has launched a viral campaign aimed at increasing awareness about the disease. More

Verizon Wireless Teams With J.Lo

Jennifer López and Verizon Wireless have launched Viva Móvil, a mobile retailer targeting Latinos. More

An Anchor For Fusion

Alicia Menéndez is joining ABC-Univision joint venture Fusion as an anchor and will host her own show. Most recently she ... More

Bush Foundation Taps República

The Barbara Bush Foundation for Family Literacy has tapped República as its advertising, digital and communications agency of record. More

Dunkin' Donuts Takes The Digital Route

The coffee and donuts chain updated its mobile app with new settings that allow users to view it in both ... More

Breaking News: Antoinette Zel named CMO of El Rey network

Antoinette Zel has been named Chief Marketing Officer of El Rey network, the cable network Univision is launching in partnership ... More

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