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| 2013 Editorial Calendar |
| March 11th: Advertising Creative |
| Influenced by digital media, how is the creative landscape changing? Where do the two meet and what's the impact on what consumers see on multiple screens, in magazines and on other ad vehicles? Hispanic creative is making its mark on Spanish language media and increasingly on English-language media. What are the latest trends? |
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| March 25th: Music + Radio |
| The digital landscape and young Latino's increasing tendency to download music versus purchasing it from a traditional music outlet have really hurt the record labels. How are they getting by… and making money? As advertisers investing in Spanish-language radio seek out more integration, more remote broadcasts, more DJ endorsements, and more online or mobile tie-ins, how are radio stations faring? |
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| April 29th: Hispanic Advertising Agencies |
| Are non-Latino agencies a threat to Hispanic shops? A changed, and changing, landscape has driven Hispanic agencies to become more strategic, insightful and to thoroughly research clients' intended target. But is it enough? Especially when faced with increased consolidation from advertisers as part of cost-cutting efforts. |
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| May 13th: Upfront Preview |
| As the 2013 Upfront season kicks into high gear, Hispanic broadcast and cable networks alike are looking for novel ways to showcase content while taking into account clients' cost-consciousness and the need to keep their brand top of mind with Latino consumers. Multiplatform offerings will remain top of mind this year. |
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| May 20th: Upfront Live Coverage |
| Hispanic Market Weekly's coverage of the 2013-2014 Upfronts concludes with a full recap of who did what in New York and what the networks have in store for the upcoming television season. |
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| June 10th: Hispanic Television |
| A strong 2012 brought increased dollars and new brands to Spanish-language and Latino-focused networks, often out-performing their non-Hispanic counterparts in both ratings and dollars. The amount of Spanish-language television programming options and networks are both in hyper-growth mode on both the broadcast and cable dials. |
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| Mid-June: Digital Media and Social Media + Blogging |
Latinos over-index on all internet use and new media continues to dominate the landscape, with digital and mobile now a key component for agencies, clients, media companies and especially Hispanic consumers. What are advertisers doing to reach Latinos at every digital touchpoint available? How are media companies integrating digital technology without affecting traditional outlets?
Social media is commanding increased attention from agencies, clients, media companies and especially Hispanic consumers. These days, social media is practically the mainstream communication vehicle for Latinos. Blogs too are opening the dialogue and increasing the engagement between brands and consumers. |
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| June 24th: Automotive Industry |
| Through the economic crisis, some automakers, long-active in the Hispanic market, slashed their budgets and have recently started to reinvest dollars in the marketplace. Agency and media executives point to significant activity from the automotive sector and overall, the outlook for the automotive industry has turned positive. |
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| July 22th: Pharmaceutical Industry |
| Pharmaceutical companies have long marketed their over-the-counter products to Hispanics. But where are the prescription drugs? While many pharmaceutical giants have been targeting non-Latino consumers for nearly a decade, outreach aimed at Hispanics remains minimal or even non-existent… is the long anticipated "significant growth" on the horizon? |
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| August 19th: Financial Services Industry |
| Interest from financial services in marketing to U.S. Hispanics, described by many as long overdue, is increasing but many aren't "ready to pull the trigger." Financial services was one the categories that slashed Hispanic dollars amidst the economic meltdown; are those dollars coming back? How and where? |
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| September 16th: Arriba/Abajo Recap |
| We review the top executive moves throughout the industry in our well-received Arriba Abajo special report - a resource our readers keep going back to throughout the year. |
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| September 23rd: Marketing to Teens and Tweens |
| The number of U.S. born Hispanics continues its high-speed growth and as a result younger Latinos are influencing everything from fashion to hip-hop. Marketers and media alike are clearly paying attention. |
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| October 21st: Newspapers + Magazines |
| How are Spanish language magazines doing in today's economy? Why are some finding success when others fail? How do the bilingual or English language magazines targeting Latinos doing in ad pages and circulation? Newspapers continue to struggle, but some Spanish-language papers are finding growth opportunities. |
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| November 18th: U.S. Hispanics Today + Research |
| An in depth look at what the U.S. Hispanic market looks like today and how requires getting to know that consumer intimately is crucial. What role does research play? As births have overtaken immigration as the main driver of Latino population growth, there are more bicultural and often bilingual Hispanics. How is that impacting marketing and media? What about language? |
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| December 16th: Year-In-Review |
| A look back at the top stories and trends that made news during 2013. How has the market grown and have marketers evolved in their outreach to Hispanics? While some clients increased their Latino dollars others held back... and some haven't even started targeting U.S. Latinos. |
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