Facebook Linked In Twitter
campaigns

Ochoa Stars in New Coca-Cola Campaign

Mexican National Team goalie Guillermo "Memo" Ochoa is Coca-Cola's newest Hispanic spokesman. His first assignment: a newly launched campaign to promote Powerade sports drink
To view the full article, please subscribe or login.
To purchase this article, add it to your cart.

Membership Features

Insight

Free

Insight Plus

$297/year

Insight Group* (10 or more)

$150/year
Hispanic marketing & media news
Real time breaking news headlines
Marketing partner webinars
Hispanic executive talent classifieds
Executive Q&A podcasts
Hispanic market research insights
Hispanic market breaking ad campaigns
Hispanic market profiles & industry reports
Hispanic market thought leader analysis
Discounts on one-day knowledge seminars
Premium "Cerebro" webinar series
Top Hispanic weekly radio ratings
National Hispanic agency directory
Top Hispanic magazine advertising rankings
Access to 15 years of HMW issue archives
How-to Hispanic marketing case videos

*rate per user