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A new study from Carat USA reveals that marketers are spending dollars inefficiently against the Hispanic market. Carat executives concluded that 90 percent of marketers' Hispanic media budgets are targeting only 20 percent of U.S. Latinos. Brands are missing the opportunity to obtain "significant business value" among the remaining 80 percent of the Hispanic population they aren't reaching.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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