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Major League Soccer club Chivas USA is the sister team to wildly popular Fútbol Liga Mexicana squad Club Deportivo Guadalajara - known by fútbol fans around the globe as Chivas. The close ties and brand identity have both helped and challenged Chivas USA
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
Chivas USA Carves Its Own Identity In Los Angeles
Hispanic Market Weekly
June 1, 2009
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