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Sports were Latinos' big draw to cable television, with many tuning in for both football and fútbol. InterLiga 2010 matches, which will determine the two Mexican club berths for the Copa Libertadores in late January, dominated Spanish-language cable
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
Cable TV Ratings Watch: Soccer, Football and Quasi-reality Programs Rank High
Hispanic Market Weekly
January 7, 2010
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