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We all know Latinos in the U.S. are far from being a homogeneous group. So, what qualifies them to make up a single, unified group that bears one name? Broadening the definition of what is "Hispanic" is very much needed.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Café con Leche - Beyond the Label: Broadening the Identity of U.S. Hispanics
A column by Jake Beniflah, Hispanic Market Weekly Research Editor
April 26, 2012
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