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Latino television networks significantly increased their profile during Upfront week in New York, driven by advertisers' growing interest to connect with Hispanics. Nine networks showcased new content targeting Spanish-dominant Latinos and the coveted bilingual, bicultural audience.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
special report / television / upfronts
Hispanic Networks Command Attention
A Hispanic Market Weekly Special Report
May 20, 2012
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