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A major problem in our industry - consumer retail data that does not fully account for the Hispanic consumer - was one of the main topics of conversation this week across multiple events. Is a quest for better metrics underway?
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Café con Leche - The Halo Effect
A column by Jake Beniflah, Hispanic Market Weekly Research Editor
May 24, 2012
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