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In Hispanic advertising, one thing we preach is cultural relevancy. It's not enough to just translate work to Spanish and expect it to resonate with Hispanic consumers. Why is cultural relevancy so important? Because. It. Works.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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A Mac and Cheese Flashback
A Column by Gustavo Santa Ana, junior account executive at Zubi Advertising
June 3, 2012
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