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The incongruence evident today in Hispanic marketing stems from the fact that the changing Latino demography is not in line with the marketing approach leading companies have been using to target this population.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Café con Leche: Changing The Structure Of U.S. Hispanic Marketing
A column by Jake Beniflah, Hispanic Market Weekly Research Editor
June 7, 2012
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