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The current business model has been fundamental in making Latino marketing a multi-billion dollar industry over the last 20 years. However, this model does not currently reflect the diverse needs of the changing Hispanic population.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Café Con Leche: In Search of the Scientific Truth
A column by Jake Beniflah, Hispanic Market Weekly Research Editor
June 14, 2012
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