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Not more than one-year ago, I completed a rather complicated empirical study looking at the effects of acculturation on the cognitive structure of U.S. born-Latinos. The purpose of the study was to show that this seemingly homogeneous group was in fact cognitively diverse. All of my six propositions or hypotheses were validated – showing that foreign-born Hispanics have significantly different cognitive structures.
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Café con Leche: Acculturation: What Is It And Why Do They Want To Change It?
A column by Jake Beniflah, Hispanic Market Weekly Research Editor
July 6, 2012
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