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Hispanics penetration of social network Pinterest grew 8,506 percent in the past 12 months, twice as much as the gains delivered by total market consumers. As such, marketers need to understand how this fast-growing network provides an opportunity that lies between social bragging and utility.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Latinos Are Pinning
A column by Gustavo Razzetti, chief strategy and engagement officer at Grupo Gallegos
July 22, 2012
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