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There is great motivation for brands to invest more public relations and marketing dollars into the established U.S. Hispanic markets. However, the following points leave little room to second-guess the benefits of investing in "emerging" U.S. Latino markets.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Expanding marketing plans and attitudes to fit the changing Hispanic market landscape
A column by Richie and Lucia Matthews, co-directors of Diálogo
August 5, 2012
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