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Hispanics do not represent a market segment; they are a market unto themselves. As such, marketing and communications outreach to this ever-expanding population isn’t a one-size-fits-all proposition. Latinos’ diversity is the foremost challenge for corporate marketers and communicators seeking to tap into the market.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Don't Get Lost In Translation: Rules For Effective Latino Outreach
A column by Richard Levick, CEO of strategic communications firm LEVICK
September 23, 2012
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