More
Smart phone in-hand, consumers can find themselves at the heart of Heineken’s latest Latin Grammy-themed promotion without even a click via the augmented reality app, Heineken Decoder. The initiative extends from the beer bottle itself to point-of-sale activations.
Media Guide
Download the Media Guide
For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
To purchase this article, add it to your cart.
Membership Features |
InsightFree
Subscribe
|
Insight Plus$297/year
Subscribe
|
Insight Group* (10 or more)$150/year
Subscribe
|
|---|---|---|---|
| Hispanic marketing & media news | ✓ | ✓ | ✓ |
| Real time breaking news headlines | ✓ | ✓ | ✓ |
| Marketing partner webinars | ✓ | ✓ | ✓ |
| Hispanic executive talent classifieds | ✓ | ✓ | ✓ |
| Executive Q&A podcasts | ✓ | ✓ | |
| Hispanic market research insights | ✓ | ✓ | |
| Hispanic market breaking ad campaigns | ✓ | ✓ | |
| Hispanic market profiles & industry reports | ✓ | ✓ | |
| Hispanic market thought leader analysis | ✓ | ✓ | |
| Discounts on one-day knowledge seminars | ✓ | ✓ | |
| Premium "Cerebro" webinar series | ✓ | ✓ | |
| Top Hispanic weekly radio ratings | ✓ | ✓ | |
| National Hispanic agency directory | ✓ | ✓ | |
| Top Hispanic magazine advertising rankings | ✓ | ✓ | |
| Access to 15 years of HMW issue archives | ✓ | ✓ | |
| How-to Hispanic marketing case videos | ✓ | ✓ |
*rate per user