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Hispanics don’t avoid American conformation or acculturation; however, acculturation is a process that may take generations. Once Hispanics inherit an American identity, they still pose challenges for marketers. So what are marketers to do? Make your ad a melting pot.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Do Hispanics Keep up with the Jones’? Make Your Ad a Melting Pot
A column by George San José, president The San Jose Group
October 14, 2012
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