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In today's multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand's message. Given the increasing diversity of the U.S. population, multicultural consumers are transforming the “mainstream” as fast as it is transforming them.
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Cultural Identity: From Music Concert To Music Festival
A column by Juan Mantilla, strategic planning director at LatinWorks
October 21, 2012
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