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Internet-based money transfer company Xoom Corporation has launched its first national branding campaign aimed at Hispanic consumers. Using somber tone mixed with a shot of humor, the commercials portray abused and tormented piggy banks, all victims of the fees and hidden charges of traditional money transfer companies.
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Univision Presents Focus On: Entertainment |
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Univision Presents Focus On: Entertainment |
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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