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Univision Presents Focus On: Entertainment |
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Univision Presents Focus On: Entertainment |
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Univision Presents Focus On: Entertainment |
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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RELATED READ: The Health Toll of Immigration
May 19, 2013
A New York Times story by Sabrina Tavernise
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Pepsi Crosses Borders With Music
May 19, 2013
Holding true to its strategy of supporting rising talent, PepsiCo has teamed up with tribal house music DJs, 3Ball Monterey in a new marketing partnership. The new campaign includes television and print ads plus a concert series.
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A Partner For El Rey
May 19, 2013
Dubbed the “home for kick-ass entertainment,” the soon-to-launch cable and digital network developed by renown filmmaker Robert Rodríguez and FactoryMade Ventures, secured a “strategic investment” from Univision Communications.
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A Message And A Chuckle
May 12, 2013
Admitting that an original strategy was too narrow focused, Tecate’s revamped strategy of bringing back “el hombre” to target a broader spectrum of Latino men is delivering results. The Heineken-owned brand’s latest campaign - "Es Fácil Ser Hombre” takes a witty tone.
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Maturity And Diversity For Hispanic Radio
May 12, 2013
A changed Hispanic radio marketplace reveals two different audiences, a mature crowd for Mexican Regional and a diverse one for Spanish Contemporary, according to Arbitron’s latest Radio Today report.
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A Conversation With... Craig Geller
Senior vice president of advertising sales at nuvoTV
May 12, 2013
At bicultural cable network nuvoTV, English-language content is clearly focused where bicultural Latino see themselves represented, that’s at the core of the network’s growth and marketing strategy.
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Hispanics Top Of Mind At NewFronts
May 5, 2013
Tech savvy Latino consumers were in most networks’ sights during the Digital Content NewFronts in New York. Univision unveiled an aggressive plan to expand its digital offerings and CBSi announced it will launch Spanish-language editions of CNET and of GameSpot.
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Hispanics: Key Across The Board
May 5, 2013
It’s not just advertising anymore, that was the general consensus at the 2013 AHAA: The Voice of Hispanic Marketing conference. Latinos are shaping the multicultural marketing industry across multiple platforms and disciplines.
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Univision Gets Uforic
April 28, 2013
As a continuation of its strategy to showcase its music properties - including mobile- and web-based sites as well as Univision Radio – Univision in summer will launch a music streaming service, Uforia. In the mix are increased Latin music genres, customizable channels and the digital components of its 50 radio stations.
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A Conversation With... Iván Bargueiras
Senior vice president advertising sales, Discovery Networks Latin America/U.S. Hispanic Group
April 28, 2013
As 2013 Upfront preparations go into high gear with barely three weeks to go before the annual showcase, the team at Discovery Networks is preparing new offerings and showcasing the ratings milestones reached. In this year’s first quarter, Discovery en Español and Discovery Familia achieved their most-watched quarters on record.
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