Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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GoDaddy.com, Conexión PR, Unidos Digital Network, U.S. teenagers, SBS Interactive and Zoom Radar, Emiliano Saccone
Hispanic Market Weekly
March 20, 2012
GoDaddy.com targets U.S. Latinos who want to develop their own website. For news on Conexión PR, Unidos Digital Network, U.S. teenagers, SBS Interactive and Zoom Radar, Emiliano Saccone
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Hispanics = Revenue Gains For CPG
Hispanic Market Weekly
March 11, 2012
Consumer packaged goods companies which invest more dollars and marketing focus on U.S. Hispanic consumers are seeing greater revenue growth than some competitors, reveals a new study from AHAA: The Voice of Hispanic Marketing.
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Uniendo Voces
Hispanic Market Weekly
March 11, 2012
Market research firm Latinum Network has created an online research community, VozLatinum, that allows brands to obtain quantitative and qualitative insights on Hispanic consumers. Projects include discussion forums, ad testing, and package testing.
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Religion Isn't A Major Factor
Hispanic Market Weekly
December 12, 2011
The last in a series of six national polls conducted by impreMedia and Latino Decisions reveals that religion doesn't affect Latinos' voting preference. Fifty-five percent indicated a candidate's religion has no impact on their vote.
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Challenges Abound
Hispanic Market Weekly
November 14, 2011
A new poll conducted by Univision News and research firm Latino Decisions - "Destino 2012: El Voto Latino" - indicates that among Hispanic voters President Barack Obama leads his Republican rivals by a solid majority.
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A Changing Demographic
Hispanic Market Weekly
October 31, 2011
Tr3s: MTV, Música y Más' study "Death of the Hispanic Adult Demo as We Know It" forecasts that U.S.-born Latino millennials will make up 65 percent of the 18-29 demographic by 2015.
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A Changing Demographic
Hispanic Market Weekly
October 25, 2011
A new study from Tr3s: MTV, Música y Más forecasts major changes for the 18-29 year-old Hispanic demographic. Many in the new wave of young U.S. Hispanics will be sticking to traditional values.
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Missing The Target
Hispanic Market Weekly
October 24, 2011
A new study from Carat USA reveals that marketers are spending dollars inefficiently against the Hispanic market. Carat executives concluded that 90 percent of marketers' Hispanic media budgets are targeting only 20 percent of U.S. Latinos. Brands are missing the opportunity to obtain "significant business value" among the remaining 80 percent of the Hispanic population they aren't reaching.
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