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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Mentirita
January 1, 2007
Bacardi is planning an intensive advertising and public relations campaign to celebrate the 100th. anniversary of the “Cuba Libre,” the mixing of Bacardi rum and Coca-Cola.
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Follow The Beef
January 1, 2007
The California Beef Council has chosen Enlace Communications (HMW 1997 Profile 7/21/97) as its first-ever Hispanic agency of record.
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Buying Less But Better
January 1, 2007
After a nine-month trial period, Heineken USA has assigned all Hispanic media responsibilities to Vidal, Reynardus & Moya (HMW Profile 5/26/97) starting in 1998.
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Salsa For Texas
January 1, 2007
Herdez Salsa will expand its advertising campaign in 1998 from four markets in California to four additional markets in Texas.
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And The Review Goes On
January 1, 2007
Sumitomo Bank’s Hispanic agency review will continue notwithstanding the bank’s intention to sell its retail banking franchise and its commercial banking department.
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Mickey And Leo
January 1, 2007
Walt Disney World has chosen Leo Burnett Hispanic as its first-ever Hispanic advertising agency of record.
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Electric Quarters
January 1, 2007
Enron Energy Services last week started its California Hispanic advertising campaign with television spots on Univision and Telemundo affiliates in Los Angeles and San Francisco.
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Changing The Tag Line
January 1, 2007
Domecq Importers is launching a new $2 million campaign in five core Southwestern markets for Presidente and Don Pedro brandies.
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In-House Business
January 1, 2007
BellSouth Small Business Services has launched the first ever Spanish language-only small business telecommunications web site.
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Waiting For Daisy
January 1, 2007
Citibank’s Hispanic advertising efforts continue on hold waiting for The Bravo Group to decide if it will take on the account as part of Y & R’s assignment as the worldwide integrated agency for the giant bank group (HMW 8/25/97).
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