Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Saucing it Up
January 1, 2007
Whataburger, Inc. has teamed up with Nabisco to offer a new “Thick & Hearty Burger” with Nabisco’s A.1 steak sauce to its customers and has launched a Spanish-language radio campaign in the Rio Grande Valley, Corpus Christi, San Antonio and
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Where Is It?
January 1, 2007
The National Youth Anti-Drug Campaign’s Hispanic media placement is being handled by Bates USA, Miami.
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The Monumental Effort
January 1, 2007
Pisco, the Chilean equivalent of tequila, is launching its first ever campaign in the U.S., targeting the Hispanic market in South Florida and the New York ADI.
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Wow Guau
January 1, 2007
Notwithstanding protests from some Hispanic groups in different parts of the country, the Taco Bell chihuahua Latino campaign is doing well.
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Y Los Chavos Donde Están?
January 1, 2007
Despite a $350 billion, 10-year community development lending program unveiled last May by NationsBank and BankAmerica, opponents of the proposed $60 billion merger between the two giant banks attacked both banks’ track records of lending to minority
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Betting On The Bell
January 1, 2007
The consultant retained by Bell Atlantic to conduct its search for a Hispanic advertising agency (HMW 5/18/98) will only consider Hispanic majority-owned shops for its review.
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Talking Real
January 1, 2007
Prudential Insurance first-ever integrated Hispanic campaign (HMW 6/15/98) will be launched in October.
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Off Core
January 1, 2007
In its first Hispanic-oriented initiative, Signal Apparel, designer and marketer of activewear, has acquired two new apparel licenses to target Hispanic consumers: Corona Beer and Lowrider magazine
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Looking After The Kids
January 1, 2007
Health Net has chosen Los Angeles-based Acento Advertising to handle its new Healthy Families program for the California Hispanic market.
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Scouting For Funds
January 1, 2007
The Boy Scouts of America’s assignment to Bromley, Aguilar & Associates (HMW 6/15/98) consists of two phases that will run into first quarter 1999.
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