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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Speaking Both
February 24, 2013
NAPA Auto Parts’ first-ever bilingual advertising campaign, targeting second- and third-generation Hispanics, continues the retailer’s relationship with the Mexican National Team that began eight years ago and focuses on passionate fans’ dreams of fútbol.
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New Duties For Escribano
February 21, 2013
Christine Maggiore-Escribano was promoted to senior vice president, integrated marketing solutions, Telemundo Media.
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Miller Lite Expands CONCACAF Exclusive
February 21, 2013
Miller Lite has signed on as the global exclusive beer sponsor of the CONCACAF 2013 Gold Cup.
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Entravision Expands Its Roster
February 20, 2013
Entravision Communications has promoted eight executives to vice presidents.
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A First For 'Premio Lo Nuestro'
February 17, 2013
Mobile carrier T-Mobile will serve as the first-ever presenting sponsor of Univision’s “Premio Lo Nuestro,” further leveraging its position among Hispanic consumers. The wireless company’s signature magenta hue will be impossible to miss.
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Accentuating The Positive
February 17, 2013
Rather than focusing on the vitamins and other nutrients milk provides, the California Milk Processor Board and its Hispanic agency of record Grupo Gallegos took the emotional well-being route in its newest campaign, focusing instead on positivity and how drinking milk at bedtime leads to positive dreams.
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NAPA Goes Bilingual
February 14, 2013
NAPA Auto Parts has launched a new bilingual marketing campaign – “Pura Pasión, Pura Calidad.”
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Calling All Love Birds
February 10, 2013
MetroPCS is taking to social media to urge customers to put their cell phones aside for the sake of a romantic Valentine’s Day. #SaveYourDate asks couples to pledge to turn off their phones on February 14 between 8PM and 10PM... and turn on the love.
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Quaker Connects With Mamás
February 7, 2013
The Quaker Oats Company has launched two Spanish-language commercials targeting Hispanic moms.
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Paez Heads To Spark
February 6, 2013
Hispanic marketing veteran Stephen Paez has joined Chicago-based media agency Spark as director, multicultural.
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