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Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Market Snapshot: New Orleans
November 25, 2012
Although Latinos in the Big Easy represent just 7 percent of the total population, it’s the fastest growing segment – showing an 80 percent increase since 2000. The number of Hispanics calling New Orleans home increased from 57,146 in 1990 to 65,154 in 2000.
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Houston Shoppers: Mobile Savvy
November 25, 2012
Houston remains in the top spot as the most “mobile shopping savvy” city in the U.S., according to an IAB study. Amidst mobile media’s is growth as a digital retail platform, the biannual survey speaks to 20,000-plus consumers nationwide.
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Houston Shoppers: Mobile Savvy
November 21, 2012
Houston remains in the top spot as the most “mobile shopping savvy” city in the U.S.
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Spending Likely To Rise
November 20, 2012
Nielsen’s Holiday Shopping Survey forecasts 2012 holiday spending to reach $98.3 billion across five categories.
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La Belleza Llama
November 18, 2012
Siempre Mujer’s 2012 “Born into Beauty” study examined Latinas’ spending habits, product preferences, and the external cultural influences driving her beauty purchase decisions, revealing that they’re going beyond just lip, nail and hair care when it comes to beauty.
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Mixed Results At SBS
November 13, 2012
Spanish Broadcasting System posted a slight decline in radio net revenue in the third quarter, offset by a 6 percent gain in TV revenue.
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Rutgers Zeroes In On Latino
November 13, 2012
Rutgers University’s Latino Information Network unveiled a Hispanic-focused research center and digital think tank.
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Latinas Love Beauty
November 13, 2012
Hispanic women incorporate more products into their daily beauty regimen than non-Latinas, says Siempre Mujer’s 2012 Hispanic Beauty Study.
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Advertising Spending Gains Flat To Minimal
November 12, 2012
Forecasts for U.S. advertising spending call for minimal gains in 2012, continuing a lackluster recovery.
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Solidly In Obama’s Court
November 11, 2012
Nationwide, 71 percent of Latinos voted for President Barack Obama versus 27 percent for Republican rival Mitt Romney, according national exit poll analysis accompanied by polls in 12 states conducted by the Pew Hispanic Center.
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