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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Cable TV Ratings Watch: Slam-dunk for NBA Playoffs
May 15, 2013
Six NBA games on ESPN and TNT were the top six programs on all of cable among Latino audiences, regardless of language.
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News In Review: May 13, 2013
May 13, 2013
Univision reveals Premios Juventud nominees. Strong April for Fox Deportes
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Breaking News: Univision Unveils Upfront Plans
May 10, 2013
Gearing up for next week’s Upfront showcase, Univision executives revealed plans to launch 30 new shows across its television networks as well as to offer advertisers increased product integration opportunities.
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A Conversation With... Lino García
General manager of ESPN Deportes
May 10, 2013
A changing media landscape, driven by the exponential growth of digital and mobile platforms, put ESPN Deportes executives into overdrive in the last year. There was the launch of an innovative digital destination, new soccer programming, two original news and information studio shows, and new studios in Miami.
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Primetime Wins “Sueño”
May 8, 2013
Marketing firm Primetime Sports & Entertainment has been tapped to oversee "Sueño MLS 2013.”
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Cable TV Ratings Watch: UEFA Champions League semis grow
May 1, 2013
The first-leg matchups featuring Real Mardid-Borussia Dortmund and Barcelona-Bayern Munich both see viewership increases versus a year ago.
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Cable TV Ratings Watch: Fast break for the NBA Playoffs
April 24, 2013
Last weekend's first-round playoff action on TNT and ESPN performed well among Latino viewers, particularly Hispanic men 18-49
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Phillies Shift Stations
April 22, 2013
MLB’s Philadelphia Phillies are moving their Spanish-language play by play action to CBS Radio’s WOGL-HD 4 beginning May 3.
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MLB Whiffs On Hispanic Market
A column by Megan Taylor, brand planner at Hispanic advertising agency Richards/Lerma
April 21, 2013
There is great potential for MLB to grow its Hispanic fan base, and now would be the ideal time to do it. Overall, MLB sales have declined the last couple of seasons, and it seems MLB has not done much to combat it. Teams should integrate the Latino culture into their clubhouse, but only some in the league are doing so.
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Will The Third Be The Charm?
A column by Carlos Girón, Hispanic Market Weekly sports columnist and former MLS and CONCACAF staffer
April 14, 2013
The National Women's Soccer league (NWLS) debuts with a novel structure that should help it dramatically contain costs and provide a foundation for slow and long-term growth. Two previous women's pro leagues were launched and later folded.
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