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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Fox Deportes Heads To College
September 23, 2012
Fox Deportes’ recently signed deal with the National Collegiate Athletic Association (NCAA) that will bring college football action during the 2012-2013 season to the network.
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It’s Almost Showtime
September 23, 2012
Debuting October 1st, regional network Time Warner Cable Deportes will be the exclusive local home en español of the Los Angeles Lakers, LA Galaxy and Los Angeles Sparks.
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Inside The Business Of Sports
September 16, 2012
A changing media landscape, driven by digital and mobile platforms, is impacting leagues’ and brands’ sports-focused marketing outreach. Challenges took center stage at the first-ever Bloomberg Sports Business Summit.
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Campbell’s Soup Finds A “Mama’s Boy”
September 11, 2012
NFL sponsor Campbell’s Chunky soup has made New York Giants wide receiver Victor Cruz its latest “Consentido de Mamá.”
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A-Rod Pitches For RushCard
September 11, 2012
Prepaid credit card provider RushCard has tapped New York Yankee’s star Alex Rodríguez to headline the latest marketing campaign.
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ESPN Deportes Scores On Two Fronts
September 9, 2012
Last week as a busy one for ESPN Deportes, with two high-ticket debuts – ESPN Deportes +, a digital channel airing live sports events, and ESPN Deportes Radio Nueva York, its first terrestrial station in La Gran Manzana.
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News In Review: September 10, 2012
September 9, 2012
Univision Deportes scoops up European soccer rights. Telemundo acquires rights to Club León. O2 Secure Wireless rolls out U.S. Hispanic campaign. Hollywood Forever Cemetery preps for Día de Los Muertos. Christopher Furst becomes CIO at Univision.
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Telemundo Gets Club León
September 6, 2012
Telemundo Media has secured the exclusive U.S. media rights for all home games of Mexican first division fútbol team Club León.
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Jarrín Inks Three-Year Deal With The Dodgers
September 4, 2012
MLB Hall of Famer Jaime Jarrín, the Spanish-language voice of the Los Angeles Dodgers, has signed a new three-year deal with the team.
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Beer Brands Stick With Fights
September 2, 2012
Two beer brands are in jumping into the ring this month, aiming to connect – not via a left hook - with Hispanic consumers. Tecate will sponsor Julio César Chávez Jr.’s fight on pay-per-view and Corona Extra teams with Saúl “Canelo” Alvarez on Showtime.
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