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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Patriots Game To Air In Spanish
November 19, 2012
The New England Patriots’ Thanksgiving Day face-off against the New York Jets will air on Telemundo in 11 markets.
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Alianza Teams With Telemundo
November 18, 2012
Telemundo just entered into a partnership with the Alianza de Fútbol that will feature the group’s events across multiple Telemundo properties, at the network and station group level.
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Fútbol Fever - The State of Soccer On U.S. Hispanic TV
A Hispanic Market Weekly Special Report
November 18, 2012
Soccer isn't considered a top-five sport in the overall U.S. market, but within the U.S. Hispanic market it's a passion point. These days a Latino consumer with a cable subscription can find matches from all over the world.
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WBC Expands Its Scope
November 18, 2012
The World Baseball Classic has expanded its footprint on Spanish-language television and attracted top-name brands including Nike, Pepsi and Gatorade as sponsors.
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Dos Golazos For Messi
November 11, 2012
FC Barcelona winger Lionel Messi signed marketing deals with Head & Shoulders as well as Pizza Patrón. The Argentinean fútbol star takes the lead in a campaign for the Head & Shoulders’ “Refresh for Men” line.
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News In Review: November 5, 2012
November 4, 2012
Tequila re-ups with NBA. Univision Deportes teams with CONCACAF.
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News In Review: October 29, 2012
October 28, 2012
Univision and Televisa launch web novela. Pitbull and Michel Telo among Latin Grammy performers. Discovery rolls out two new productions. Telemundo WBO's Latino network of the year.
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Cotton Bowl Scores Spanish-Language Telecast
October 18, 2012
The 2013 “AT&T Cotton Bowl” will air on Spanish-language network radio via ESPN Deportes Radio.
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Sports Leagues Stand Up For Causes
October 14, 2012
Corporate social responsibility has become commonplace in the sports business industry. Leagues and teams across multiple sports have taken up various causes, supporting them at multiple touchpoints and urging fans to participate.
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News In Review: October 8, 2012
October 7, 2012
On English-language broadcast, NBC's "Sunday Night Football" telecast between the New York Giants and Philadelphia Eagles on Sept. 30 averaged 1.88 million total Latino viewers, easily No. 1 for the week.
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