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Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
Café con Leche
A column by Jake Beniflah, Hispanic Market Weekly Research Editor
Cultural Duality and the Controversy of Two Flags
August 16, 2012
Leo Manzano’s decision to wave the flags of the U.S. and Mexico at the 2012 London Olympics speaks to the two countries which he identifies with, and should not be perceived as un-patriotic.
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Going for Gold: A Case Study on Procter & Gamble at the Olympics
August 2, 2012
The Olympics help showcase world-class performance through individual athletes. It’s wonderful to see people do their best as they compete on a world-class stage. Advertisers at the Olympics are no different. These brands represent world-class products. They have tremendous resources and have successful track records. One of these most dominant brands or competitors is Procter & Gamble.
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Key Highlights of the 'WIN! The Hispanic Market' Webinar
July 26, 2012
Last Thursday, Hispanic Market Weekly hosted our first webinar of the year, inviting one of the industry’s marketing research pioneers, Isabel Valdés, and three book contributors of her WIN! The Hispanic Market: Carlos Santiago, Don Longo and Michael Klein.
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What Drives Language Preference Among Hispanics?
July 12, 2012
In nearly 20-years of working in advertising agencies and with top tier clients, no one has been able to give me a clear answer to what drives language preference among U.S. Hispanics?
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Expanding the Social Construction of U.S. Hispanic Identity
June 28, 2012
Why write an article on Hispanic identity, now? The answer to this question is not difficult: we need to bridge the gap between reality (the consumer) and the Latino marketing business model, which are quite far apart.
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In Search of the Scientific Truth
June 14, 2012
The current business model has been fundamental in making Latino marketing a multi-billion dollar industry over the last 20 years. However, this model does not currently reflect the diverse needs of the changing Hispanic population.
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Changing The Structure Of U.S. Hispanic Marketing
June 7, 2012
The incongruence evident today in Hispanic marketing stems from the fact that the changing Latino demography is not in line with the marketing approach leading companies have been using to target this population.
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In Research We Trust
June 1, 2012
We need to make Hispanic marketing research more reliable. Having reliable data so companies can make well-informed decisions has huge financial benefits for organizations across all industries.
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The Halo Effect
May 24, 2012
A major problem in our industry - consumer retail data that does not fully account for the Hispanic consumer - was one of the main topics of conversation this week across multiple events. Is a quest for better metrics underway?
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The Paradigm Shift Has Arrived
May 17, 2012
The announcement of the joint venture between Univision and ABC is a game changer. It is the paradigm shift that the industry has been waiting for.
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