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A Conversation With A Conversation WithKevin Conroypresident of Univision Interactive MediaApril 29, 2010
In the last year, Univision Interactive has significantly increased its offerings aimed at Spanish-language television fans and has entered into a series of partnerships that boost exposure and distribution. Spearheading the efforts is Kevin Conroy ... Enedina Vega and Alberto OlivaSer Padres' Group Publisher and Editor in ChiefApril 20, 2009 In an effort to remain top of mind with consumers - and to keep the distribution pace that advertisers are looking for - Meredith has relaunched its parenting, pregnancy and baby-focused titles under the Ser Padres brand. We chat with the Ser Padres team ... Ivan BraikerCEO of HipCricketFebruary 6, 2009
Eight months ago, HipCricket, the mobile marketing firm, launched a Hispanic Mobile Marketing Network. Company CEO Ivan Braiker shares insights about the venture and its success with Hispanic Market Weekly ... Terra Network's Executive TeamNovember 18, 2008
As digital trends change, Latinos refine their online activity and the languages they use to communicate, and marketers rev up their efforts to connect with Hispanics, Spanish-language portal Terra is modifying its offerings ... Carlos BoughtonBrand manager of Cerveza TecateSeptember 8, 2008
In its efforts to connect with Hispanic consumers - primarily Mexican immigrants - Cerveza Tecate has expanded its marketing strategy and media mix ... Jackie Bird and Alain GroenendaalAugust 21, 2008 As she prepares to leave Winglatino after 20 years at the helm, Jackie Bird is working with her successor Alain Groenendaal, formerly of la comunidad to ensure a smooth transition ... José López-VarelaJuly 22, 2008
José López-Varela has had a hectic 2008. In addition to becoming chairman of AHAA, he has closed up his Miami shop and joined Lopez Negrete Communications in Houston. ... Ralph de la Vega and Roberto GarcíaAT&T MobilityJune 17, 2008
A major investor in Spanish-language media for several years, AT&T has expanded its horizons beyond traditional media and focused its Hispanic marketing outreach on one-to-one touch points with consumers. ... Three Entravision executivesWalter Ulloa, Jeff Liberman and Eddie MeléndezJanuary 29, 2008
More than a decade after its debut, Entravision Communications has grown into the No.2 Spanish-language media company by holdings, behind Univision. The challenges - and opportunities - are many. And company executives are scouring the U.S.-Hispanic lands ... Laura MarellaGlobalHue LatinoDecember 11, 2007
The challenge presented by GlobalHue's offer proved enticing. It offered an opportunity to zero in on brand strategy by Latinos for clients targeting Latinos. As part of GlobalHue's reorganization, Laura Marella became vice chairman, heading up GlobalHue ... Ramón EscobarSucherman Consulting GroupNovember 6, 2007
After 16 years in television - including seven on the Spanish-language side -Ramón Escobar is now focused on expanding Sucherman Consulting Group's services in news and journalism as well as entertainment programming. Given the market's strength, Spanish- ... Eduardo del RiveroSeptember 25, 2007
Talk of his retirement is grossly exaggerated, says Eduardo del Rivero, co-founder but now former partner of del Rivero Messianu/DDB. He insists he's not leaving the Hispanic marketing industry anytime soon. ... Rick MarroquínChief Marketing Officer, BatangaSeptember 11, 2007
Giving new meaning to the phrase "hands on," Rick Marroquín handled every component of Batanga's quest for an agency of record. It was the first-ever review for the internet radio network turned media and entertainment company and Marroquín's first as a c ... Chris CamposDirector of client services - Hispanic at GlobalHueAugust 2, 2007
His mission at GlobalHue completed and ready for new challenges, Chris Campos this week tendered his resignation. Now he prepares to explore new avenues and creative waters. ... John PatonMarch 27, 2007
As ImpreMedia stays on track with a strategy to expand its footprint, a changing publishing model, more buys and educational duties are now top of mind. CEO John Paton also predicts ownership of up to 20 publications by 2012 ...
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