Research

 
Research Articles
The complete archive of articles published in Hispanic Market Weekly relating to research on the Hispanic market, including marketing, advertising, media, demographics and more.

Research Definitions
Some of the terms used on the Hispanic Market Weekly web site may not be familiar to all readers. Here you can find our definitions.

Research Directory
A single, regularly updated source of companies conducting and offering U.S. Hispanic market analysis and studies. The directory features direct links to websites for each research company, where applicable, along with key contact information.



 
 

Pew: Majority Of Undocumented Hispanics Lack Health Insurance

Hispanic Market Weekly
September 28, 2009
Six-in-ten Hispanic adults living in the U.S. who are not citizens or legal permanent residents lack health insurance, according to a new analysis by the Pew Hispanic Center of a survey it conducted in 2007. ...
 
 

New Americans In The Palmetto State

Hispanic Market Weekly
August 25, 2009
Immigrants, Latinos and Asians have reshaped the state of South Carolina, a new Immigration Policy Center report shows. ...
 
 

Pew: Immigration from Mexico to U.S. down sharply

Hispanic Market Weekly
July 22, 2009
The flow of immigrants from Mexico to the U.S. has seen a sharp decline since 2006. However, the number of Mexican-born immigrants returning to their homeland has not increased ...
 
 

CDC: One In Four Hispanic Households Now Cellphone-Only

Hispanic Market Weekly
May 7, 2009
Preliminary results from the July-December 2008 National Health Interview Survey show 25 percent of Latino households lacking wired telephone service. That's a 5.7 percent year-to-year rise. ...
 
 

What Latinas Want: Telemundo, Meredith Study Results

Hispanic Market Weekly
April 22, 2009
Latinas are redefining their priorities when it comes to marriage and careers, a study conducted by Telemundo and Meredith Hispanic Ventures finds ...
 
 

The 'Econo-Chic' Woman: The It-Trend For 2009

Hispanic Market Weekly
April 22, 2009
Beauty on a budget is the sign of the times for women across the U.S., a new study from Mintel Beauty Innovation finds ...
 
 

Pew: Undocumented Immigrants Are Everywhere

Hispanic Market Weekly
April 14, 2009
Undocumented immigrants living in the U.S. are more geographically dispersed than in the past. Additionally, 73 percent of the children of unauthorized immigrant parents were born in the U.S. and are citizens. ...
 
 

Pew: Mexican Immigrants in the United States

Hispanic Market Weekly
April 16, 2009
A record 12.7 million Mexican immigrants lived in the U.S. in 2008, a 17-fold increase since 1970. Mexicans now account for 32% of all U.S. immigrants and more than one-in-ten of all persons born in Mexico now reside in the U.S. ...
 
 

Consumer Reports: Third of Latinos Skip Prescription Fills Due To Cost

Hispanic Market Weekly
March 26, 2009
Twenty-nine percent of Hispanic adults said they had decided against filling a prescription for cost reasons. This occurs despite widespread exposure to prescription drug ads ...
 
 

Mintel: Latinos Lead In Mobile Online Activity

March 25, 2009
Hispanics spend 1.1 hours per week surfing the web from a mobile device. They also average five hours per week on a social networking website and/or chat via an instant messenger service ...
 
 

Latinos Online: Broadband Up, Downloads On The Rise

Hispanic Market Weekly - Research
March 19, 2009
A new study by Scarborough Research finds that online Hispanics are "avid downloaders" of digital content. Additionally a five-fold increase in broadband penetration has been in Latino homes since 2002. ...
 
 

Pew: Hispanics Now 15 Percent Of U.S. Population

Hispanic Market Weekly
March 5, 2009
Pew Hispanic Center today unveiled its latest statistical analysis of Hispanics in the U.S. In the focus are profiles of Latino and foreign-born populations in the nation. ...
 
 

Latino Buying Power In Growth Mode

Hispanic Market Weekly
February 26, 2009
Purchasing power among the 46 million Hispanics living in the U.S. totaled more than $980 billion in 2008? and it shows no signs of slowing down, a new report from Packaged Facts reveals ...
 
 

Pew: Hispanic Immigrants Hit Hard By U.S. Recession

Hispanic Market Weekly
February 12, 2009
An analysis of the latest Census Bureau data by the Pew Hispanic Center shows the current economic downturn in the U.S. as having an especially severe impact on employment prospects for immigrant Latinos ...
 
 

Alcohol advertising gets close to Hispanic students

October 28, 2008
Study reveals that advertising by alcohol brands is more prominent near schools with larger Latino populations ...
 
 
 

 

 
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