Tire manufacturers have put the brakes on much of their Hispanic advertising activity ...

The nine-month investment puts the category on part to closely match - or even outspend - the $21.57 million allocated to Latino media in all of 2008 ...

From a high of $1.4 million in 2007, jewelry brands have steadily cut back their allocations to Spanish-language media. During the first nine months of 2009, only $52,667 has been invested in the Spanish-language media tracked by Nielsen Monitor-Plus ...

Nearly 70 different varieties of beer are marketed to Hispanics. But less than 10 brewers control those brands, with two giants responsible for more than $120 million in annual advertising dollars for traditional Spanish-language media ...

The recession has led many travelers to cut back on their expenses, or simply eliminate this year's big vacation. The cruise industry has suffered, and so have Hispanic marketing efforts. ...

$23.4 million was invested in the U.S. Hispanic market during the first six months of 2009 by makers of laundry detergents. Thank Procter & Gamble for the bulk of those dollars. If it wasn't for P&G, laundry would be a soft $5 million category for Spanish ...

One major baker continues to invest significantly in Spanish-language marketing efforts for its cookie and cracker brands - Nabisco. But the Kraft Foods-owned brand is alone when it comes to Hispanic market commitment. Other brands have slashed ...

Tortillas are a staple in many Hispanic homes and they've even become commonplace in many non-Latino kitchens. But marketing tortillas to Latinos hasn't grown into a multimillion-dollar business. Only Gruma has increased its activity from 2007 and 2008 ...

The legal services category is one of the fastest-growing components to the total number of dollars spent on Hispanic marketing each year. Through June 2009, $70.6 million has been invested in Spanish-language media - nearly topping the 2007 budget ...

Have advertising budgets for soaps, body washes and baby baths gone down the drain? If it wasn't for Johnson & Johnson, the category may very well be one of the biggest to be adversely affected by the recession and shifting priorities from CMOs ...

Advertising in traditional Spanish-language media for websites created specifically for brand growth in the Hispanic market continues to flow - at least to a limited extent. For portals and other websites targeting Latinos online, the use of radio ...

The nation's economy is still shaky, and some marketers remain trepidatious when it comes to targeting Spanish-speaking consumers. But wireless services companies continue to pour hundreds of millions of dollars into Hispanic media ...

As expected, the total investment in traditional Hispanic media by automotive companies dropped sharply in the first six months of 2009, compared to a year earlier. But some auto makers have shifted their dollars to nontraditional marketing. Volkswagen is ...

Soft drink brands are among the most highly active advertisers in the U.S. Hispanic market. But the latest data from Nielsen Monitor-Plus show a shift in dollars away from traditional Spanish-language media, while sponsorships and online efforts ...

One year ago, the U.S. officially sank into recession. Several banks found themselves on the brink of collapse. Thanks to government bailouts and corporate mergers, the banking industry has been reshaped ...