Looking to strengthen ties with Hispanic fans, the Chicago White Sox have selected The San Jose Group as Hispanic agency of record. The primary goal is to grow the Latino fan base at U.S. Cellular Field, which now stands at an average of 14 percent ...

Throughout 2008 and 2009, the White Sox evaluated they community and marketing activities in the Hispanic market and identified areas of greater affinity between Latinos and the team. The main challenge, driving additional ticket sales ...

Seattle Sounders expands en español broadcasts. Cuauhtemoc Blanco hosts a soccer-intensive show on FSE. ESPN Deportes prepares to launch NASCAR coverage ...

The data, research, statistics and pertinent information needed to further your knowledge and understanding of the Hispanic sports fan ...

Soccer champion Diego Forlán has signed with Shine Entertainment Media, the Miami-based rep firm. The Atlético de Madrid star will be matched with marketers seeking to tie their brands with the upcoming World Cup. On the field, Forlán will join Uruguay's ...

In a four-year deal, Spanish Béisbol Network will provide play-by-play en español for the Texas Rangers regular season games. Attention for both now turns to in-stadium promotions, community events and on-air productions attractive to advertisers. ...

"El Tri" kicks off U.S. tour; Copa Santander Libertadores action starts on FSE; "Boxeo" goes hi-def on Telemundo; Caribbean World Series heads to SBN ...

The National Football League will launch a series of Hispanic-themed marketing initiatives - from concerts to flag football clinics - in anticipation of Super Bowl XLIV, which will be held at Sun Life Stadium in Miami. CBS will broadcast the game ...

ESPN Deportes has selected six finalists to compete in its "Dream Job: El Reportero" reality series. The contestants now move to the finals round, where they will compete in a series of challenges during three one-hour shows airing on the network ...

D.C. United shifts radio broadcasts to "La Nueva," GLR kicks off coverage of Copa Santander Libertadores on January 27; All-soccer network GolTV launched coverage of the 2010 Coppa Italia and Copa del Rey ...

Now in its ninth season broadcasting games in Spanish, the Minnesota Twins will make history in 2010 - boasting the most broadcasts en español in franchise history. The team will broadcast a total of 50 regular season games on BOB FM radio group stations ...

Punches-filled 'Top Rank Live' debuts January 16 with the fight between Vanes Martirosyan and Kassim Ouma in Las Vegas. The deal with boxing promoter Top Rank will deliver live boxing to Fox Sports en Español every month ...

The USA Bid Committee has narrowed the list of finalist cities for the for the 2018 or 2022 World Cup to 18. Chicago - home of the United States Soccer Federation - was eliminated from the running. If the U.S. bid wins, the field of cities will be cut to ...

GLR Networks and Torneo de Clausura; Golden Boy signs John 'The Quiet Man' Ruíz; mun2 Sports ...

Debuting tonight with a fight card in Glendale, California, Tecate's brand integration deal with ESPN's "Friday Night Fights" features in-broadcast coverage on ESPN Deportes and ESPN2. An extension of the partnership established in 2009 ...