Colgate-Palmolive Co., Crystal Light and Walt Disney Parks & Resorts sign on as first-time sponsors of the reality show-beauty competition. Six veteran sponsors return with expanded placement and integration opportunities....

The media company's television division saw double digit declines. For news on Comcast and Houston, María Cecilia Pinto, and Luis Silberwasser...

Deal marks the Mexican actress' return to the telenovela realm. Eventus expands its entertainment team...

More than half of the top campaigns are from personal care brands. For news on mun2, KCNL-FM 104.9, Michael Roenna and Hoy, and RedBrownandBlue.com...

Three executives promoted to new management roles. For news on Estrella TV and Grupo Prisa...

Conducted over the span of two years, the ethnographic study "Mi Mundo es en Español" explores the pulse of the Hispanic community through various consumer-focused studies....

The two-hour finale of Univision's highly popular telenovela, "En Nombre Del Amor," concluded its eight-month and beat the Academy Awards ceremony among Latino viewers. Soccer delivered strong numbers for Telemundo....

Latinos between the ages of 18 and 34 tuned to soccer games and reality series. Wrestling, both on Spanish- and English-language cable networks also drew viewers....

Miss Universe and Miss USA stay with NBC and Telemundo. Estrella TV now tracked by Nielsen. Newmark Communications selling Wichita's KSMI-Channel 51. Academia alums compete for "Segunda Oportunidad." "Tengo Talento, Mucho Talento" opened...

As advertisers look internally for incremental growth, customer retention takes a starring role in marketing strategy. López Negrete Communications has established a unit specializing in customer relationship management and direct marketing....

The new approach will be implemented in high-density Hispanic and African-American areas within the Top 25 PPM markets. Plans call for implementing address-based sampling in 2011. Ethnic broadcasters are cautiously optimistic....

From large scale national operators and regional chains tailored to Hispanic consumers, supermarkets invested millions in Spanish-language efforts. Combined, they allocated $58.03 million to Hispanic media in 2009....