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NEWS BRIEFS

Hispanic Infusion For Super Bowl

Hispanic Market Weekly
NFL stars Aaron Hernández and Victor Cruz are an example of how Hispanics have taken to fútbol Americano in big numbers. Last year's Super Bowl match-up between the Pittsburgh Steelers and the Green Bay Packers averaged 10 million Hispanic viewers, accord...
 
 
NEWS BRIEFS

Mango Financial, Pizza Patron

Hispanic Market Weekly
The comedian will promote Mango's savings accounts. For news on Pizza Patron...
 
 
NEWS BRIEFS

Denny's, Tecate and Olabuenaga Chemistri, "The LAMC Mix Tape"

Hispanic Market Weekly
"Dog Whisperer" César Millán tames Denny?s skillets. For news on Tecate and Olabuenaga Chemistri plus "The LAMC Mix Tape"...
 
 
NEWS BRIEFS

ESPN Deportes Radio, nuvoTV and Ooyala, GOP campaign advertising, Donald Daboub

Hispanic Market Weekly
It will be Chicago?s first commercial FM airing sports in Spanish. For news on nuvoTV and Ooyala, GOP campaign advertising, and Donald Daboub...
 
 
NEWS BRIEFS

General Motors, Boost Mobile and Chivas, New Orleans Hornets, Xavier Mantilla and RedMas

Hispanic Market Weekly
The New York-based agency will work across GM?s brands. For news on Boost Mobile and Chivas, New Orleans Hornets, Xavier Mantilla and RedMas...
 
 
FEATURES
 
HISPANIC SPORTS BUSINESS

News In Brief: February 3, 2012

Hispanic Market Weekly
Timberwolves launch Spanish-language website. ESPN Deportes Radio arrives in Chicago. Boost Mobile sticks with Chivas. Caribbean World Series heads to AlternaTV....
 
 
HISPANIC ENTERTAINMENT BUSINESS

News In Review: February 1, 2012

Hispanic Market Weekly
Slacker Radio expands Latin music lineup. Discovery en Español premiering 'Mundos Extremos.' WAPA America launching 'A Puño Limpio.'...
 
 
HISPANIC ENTERTAINMENT BUSINESS

Early Expansion For Tutele

Hispanic Market Weekly
If the success of online video offerings can be measured by how quickly new programming options become available, the Latin-focused YouTube channels Tutele and Tutele Dos have been smash hits....
 
 
HISPANIC ENTERTAINMENT BUSINESS

Broadcast TV Ratings Watch: New shows draw viewers to Univision

Hispanic Market Weekly
The series premiere of Univision's "El Talismán" on Monday became the highest U.S.-produced telenovela premiere. And Saturday's premiere of "¡Q'Viva!: The Chosen" generated significant timeslot increases....
 
 
 
HISPANIC MARKET WEEKLY TOP STORIES
 
TELEVISION

NATPE 2012: Spanish-Language Leads

Hispanic Market Weekly
Co-production deals, new programming offerings and social media activations made headlines at the National Association of Television Program Executives conference last week in Miami Beach. A clear revelation: the lines between Spanish- and English-languag...
 
 
DIGITAL MEDIA

Conectándolas

Hispanic Market Weekly
MamásLatinas offers a two-way dialogue with Hispanic moms, who are regularly asked for input and feedback. The site debuts amidst forecasts of rapid growth for Latina mothers ? estimates indicate that by 2014 one in four moms online will be Hispanic....
 
 
ARRIBA ABAJO

Ida Chacón

Hispanic Market Weekly
Ida Chacón has joined Latinum Network, a business network focused on helping corporations penetrate the U.S. Hispanic market, as vice president of marketing and commercial solutions. Most recently she senior marketing manager at Procter & Gamble?s Ethnic ...
 
 
 
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