Hispanic Market Weekly's Media Guide

Designed to give you essential information on over 1,000 Hispanic media entities in the United States.
Download Hispanic Market Weekly's Media Guide now!

The U.S. Hispanic market continues to grow, while immigration continues to be a significant driver of Latino population growth in many parts of the nation. The maturation of teens and children under 10 in many of the top 45 Hispanic DMAs is redefining such markets as Philadelphia, Milwaukee and Washington, DC.

For Hispanic media, serving a populace in Spanish has resulted in an industry within an industry of television and radio stations, publications, websites and even out-of-home advertising specifically targeting this strong and influential consumer group.

In the Media Guide, we've sorted the listings by category, offering a National Media section complete with detailed information on cable television networks and service providers, magazines, newspapers, out-of-home media, broadcast radio and television and Spanish-language websites. We've also included market-by-market media guides for each one of the top 45 Hispanic DMAs, appearing in alphabetical order.

To view Hispanic Market Weekly's Media Guide 2008, click here.

Browse Hispanic Market Weekly's Media Guide by the sections listed below:

• Introduction/Table of Contents
  
• National Media
  
  • Broadcast TV - Spanish-language television is the leading driver of growth in the U.S. Hispanic advertising industry. For most major brand categories, Spanish-language broadcast networks attract the bulk of a company's investment in the U.S. Hispanic marketplace.
    
  • Cable TV - From widely distributed sports, educational and entertainment networks to niche offerings targeting Hispanics from a specific country or with special interests, Spanish-language cable television continues to grow.
    
  • Magazines - Advertising in national glossy publications targeting Spanish speakers continues to grow.
    
  • Newspapers - In large Latino centers across the U.S., Hispanic titles continue to see revenue gains and circulation jumps. From emerging markets to long-established
    print markets, the future looks bright for the Spanish-language newspaper.
    
  • Out-of-Home - Growth may be coming at a slower pace than with other media, but Hispanic out-of-home advertising is no longer "unnecessary but nice to have if there's a little extra money in the budget," say industry professionals in the out-of-home arena.
    
  • Radio - Many companies in the U.S. Hispanic Market have developed local, regional and national platforms for serving Spanish-speaking radio consumers.
    
  • Websites - Now more than ever, websites have been created by brand managers expressly for Spanish-language audiences in the U.S., with the key objectives of the internet production more deeply rooted in education, understanding and lifestyle - rather than e-commerce and serving as a place to shop.
    

Top 45 Hispanic DMAs - Newspapers, Out-of-Home, Radio & TV

Albuquerque-Santa Fe
Atlanta
Austin
Bakersfield
Boston
Central Washington
Charlotte
Chicago
Corpus Christi
Dallas-Fort Worth
Denver
Detroit
Houston
Las Vegas
Los Angeles
Miami-Ft Lauderdale
Milwaukee
Minneapolis-St Paul
Monterey-Salinas-Santa Cruz
New York
Odessa-Midland
Orlando- Daytona Beach/ Melbourne
Palm Springs
Philadelphia
Salt Lake City
San Antonio
San Diego
San Francisco-Oakland- San Jose
Santa Barbara-Santa Maria-San Luis Obispo
Seattle-Tacoma
Tampa-St Petersburg
Tucson
Washington, DC
West Palm Beach-Ft Pierce
Yuma-El Centro

Any updates, please contact Adam Jacobson at ajacobson@hispanicmarketweekly.com.

For Advertising Information, please contact Dayna Levin at Dlevin@hispanicmarketweekly.com.

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