Casanova Pendrill has been tasked with branding the SABEResPODER name nationally among Latinos. The Los Angeles-based shop was selected following a two-month review that included several other Hispanic agencies ...

His "Tirame el Celu" jingle was created originally for AT&T - allowing the telecommunications company to showcase its LG Neon messaging cell phone before Latino consumers, particularly the avid "texter." ...

The decision to boost HispanicWebMonitor comes as advertisers shift dollars from traditional Spanish-language media to portals, websites and micro-sites to connect with Latino consumers ...

Rochelle Newman-Carrasco has joined the Walton|Isaacson agency as chief Hispanic marketing strategist. Working from the Los Angeles office, she will build up the Chicago-based agency's Hispanic expertise ...

Steve Bentz has joined impreMedia-owned La Opinión as senior vice president of advertising sales. He will oversee revenue strategies for La Opinion's full portfolio. Most recently, he was vice president of advertising for the Los Angeles Times ...

More than half of San Antonio's population is of Hispanic origin. Given the city's rich history, families with ties that go back several generations are just as common as more recently arrived Mexican immigrants ...