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January 30, 2012 | Vol. 16 No. 4 Volume 16 - Number 4 | January 30, 2012TELEVISION A New Hispanic NetworkHispanic Market WeeklyMedia giants Fox International and Colombia's RCN Television Group have joined forces to launch MundoFox, a broadcast network targeting U.S. Latinos. Slated for a fall launch, MundoFox executives promise novel programming formats along with teleseries, en ... TELEVISION NATPE 2012: Spanish-Language LeadsHispanic Market WeeklyCo-production deals, new programming offerings and social media activations made headlines at the National Association of Television Program Executives conference last week in Miami Beach. A clear revelation: the lines between Spanish- and English-languag ... DIGITAL MEDIA ConectándolasHispanic Market WeeklyMamásLatinas offers a two-way dialogue with Hispanic moms, who are regularly asked for input and feedback. The site debuts amidst forecasts of rapid growth for Latina mothers ? estimates indicate that by 2014 one in four moms online will be Hispanic. ... POLITICS Romney Leads Among Florida HispanicsHispanic Market WeeklyThe former Massachusetts governor holds a 26 point advantage over Newt Gingrich ? 49 percent versus 26 percent ? among Hispanic Republicans likely to vote in Florida?s January 31st primary. Of the 500 registered Republicans surveyed in Florida, 21 percent ... CORPORATE A Much-Needed BoostHispanic Market WeeklySpanish Broadcasting System?s stock posted a steady stream of increases, reaching a high of $7.36. The gains could halt the threat of delisting by Nasdaq, which SBS has been battling since 2009, when its stock hit a low of 41 cents per share. ... ARRIBA ABAJO Ida ChacónHispanic Market WeeklyIda Chacón has joined Latinum Network, a business network focused on helping corporations penetrate the U.S. Hispanic market, as vice president of marketing and commercial solutions. Most recently she senior marketing manager at Procter & Gamble?s Ethnic ... ARRIBA ABAJO Blanca NavasHispanic Market WeeklyBlanca Navas has been named director of affiliate relations at GLR Networks, working hand-in-hand with distributors and radio station operators. Most recently she was an account executive at Radio Disney and earlier worked at ABC Radio and ESPN Deportes R ... ADVERTISING Breaking Ad campaigns for week: January 16 - January 22, 2012Hispanic Market WeeklyOffering a close-up look at selected new online ad campaigns that have launched on Hispanic-focused websites. Powered by HispanicWebMonitor, Breaking Ads delivers the ?who, what, when and where? of the latest Latino-focused online creative. ...
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