Volume 13 - Number 26 | June 29, 2009

 
 
 

Hispanic Market Weekly Vol. 13 Issue 26

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ACCOUNTS

SABEResPODER Selects Hispanic Shop

Hispanic Market Weekly
Casanova Pendrill has been tasked with branding the SABEResPODER name nationally among Latinos. The Los Angeles-based shop was selected following a two-month review that included several other Hispanic agencies ...
 
 
CAMPAIGNS

Don Omar Belts Out A Tune For AT&T

Hispanic Market Weekly
His "Tirame el Celu" jingle was created originally for AT&T - allowing the telecommunications company to showcase its LG Neon messaging cell phone before Latino consumers, particularly the avid "texter." ...
 
 
ONLINE

HispanicWebMonitor Broadens Its Footprint

Hispanic Market Weekly
The decision to boost HispanicWebMonitor comes as advertisers shift dollars from traditional Spanish-language media to portals, websites and micro-sites to connect with Latino consumers ...
 
 
ARRIBA ABAJO

Rochelle Newman-Carrasco

Hispanic Market Weekly
Rochelle Newman-Carrasco has joined the Walton|Isaacson agency as chief Hispanic marketing strategist. Working from the Los Angeles office, she will build up the Chicago-based agency's Hispanic expertise ...
 
 
ARRIBA ABAJO

Steve Bentz

Hispanic Market Weekly
Steve Bentz has joined impreMedia-owned La Opinión as senior vice president of advertising sales. He will oversee revenue strategies for La Opinion's full portfolio. Most recently, he was vice president of advertising for the Los Angeles Times ...
 
 
MARKET PROFILES

San Antonio

Hispanic Market Weekly
More than half of San Antonio's population is of Hispanic origin. Given the city's rich history, families with ties that go back several generations are just as common as more recently arrived Mexican immigrants ...
 
 

 

 
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