Developed jointly by Zubi Advertising, Ford's Hispanic shop, and the team at Telemundo studios, the product integrations are seamless. The brand attributes of each of the four Ford models showcased in "Perro Amor" are matched intimately to characters ...

The Chicago-based shop now handles strategic planning and creative development for U.S. Cellular as well as promotional advertising targeting Latinos. U.S. Cellular has been active in the U.S. Hispanic market since at least 2002 ...

Plans call for launching Liberman's signature Estrella TV on newly-purchased KWHD-TV in Denver in the second quarter. The price tag for the full-power, must-carry station: $6.5 million in cash. It marks Liberman's entry into Denver ...

For the first time, Univision-produced programming appears online beyond Univision.com. The deal includes short-form and long-form content from Univision, TeleFutura and Galavisión, including "Despierta América," "Primer Impacto," "Mujeres Asesinas" ...

During the first nine months of 2009, hotels and resorts allocated $10.41 million dollars in the Latino media tracked by Nielsen. The bulk of advertisers' dollars - $5.56 million - were invested in Spanish-language spot television commercials ...