| Home »
June 30, 2008 | Vol. 12 No. 26 Volume 12 - Number 26 | June 30, 2008SPECIAL REPORT Beating the OddsA Special Report On The Hispanic Automotive Industry
Automobile manufacturers' total spending on Spanish-language media continues to rise despite daunting negative trends. Auto makers invested $659,426,900 on Spanish-language media in 2007. ... TELEVISION Possible Pause for Product Placement?
Product placement and product integration at Spanish-language television still pales in comparison to what their English-language television counterparts are up to.
Yet Hispanic networks should be concerned about possible limits. ... TELEVISION A 'Mundo' Apart
Measuring the amount of sponsored messages in Spanish-language shows isn't yet being done. But Telemundo stands out among all Hispanic broadcast entities. "Integration" was the buzzword of the 2008-09 upfront season. ... TELEVISION Off and Running
Despite the economic slowdown and talk of a recession several advertiser categories targeted by Univision are "showing nice growth." Upfront sales are pacing two months ahead of 2007. ... TELEVISION The Big Deal
Multi-platform advertising options in Spanish-language media got a major boost when Zubi Advertising signed a deal covering Univision's broadcast, digital and mobile platforms. ... ACCOUNTS A New Partner.
Sedano's supermarkets selected República as its new advertising agency of record. Early efforts will focus on branding, with the objective of repositioning Sedano's following the launch of new stores. ... PUBLISHING Going Mobile
impreMedia teamed up with text messaging firm 4INFO to deliver free alerts via cellular phones. Subscribers will get between one and three alerts each day. ... CAMPAIGNS A VIral Push for Peruvian Products
Placement of the PerUSA commercial on YouTube helped create a "chain-letter effect," with users sharing the commercial. The message: If you buy Peruvian products, you help Perú's economy. ... ARRIBA ABAJO César Pizarro
César Pizarro is retiring as vice president/El Nuevo Herald business manager. His last day will be July 11th and the position will not be filled. Pizarro's first newspaper job, in 1974, was in circulation at The Miami News. ... MARKET PROFILES Laredo, Texas
When one looks at Laredo, Texas, one might ask how many non-Latinos live in the area when targeting a small ethnic group. According to the most recent population figures provided by Geoscape, 95 percent of the population is Hispanic. ...
|
DATA CENTER
