Volume 10 - Number 17 | April 24, 2006

 
 
 

Hispanic Market Weekly Vol. 10 Issue 17

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ACCOUNTS

New Juices, New Tastes

Kern's Beverages has introduced two new products, Mango Horchata and Coffee Horchata. The products are a variation of Kern's Original Horchata, which is a traditional Mexican beverage. ...
 
 
ACCOUNTS

Shifting Again

Nissan has moved its regional Hispanic account to Zimmerman & Partners in Ft. Lauderdale from The Vidal Partnership effective April 1. ...
 
 
INVESTMENTS

Adding Up

Univision is getting a second Mexican big league investor. Carlos Slim, chairman of Grupo Carso and Telefonos de Mexico and a Grupo Televisa board member, last month acquired 8.5 million shares of UVN through Inmobiliaria Carso. ...
 
 
TELEVISION

Helping The News

Azteca America has moved its one-hour prime time telenovela, "Amor en Custodia," to the 9 pm slot in an effort to increase the audience ratings of the Los Angeles-produced  newscast. ...
 
 
TELEVISION

Telling It All

As part of Telemundo's "Encrucijada Migratoria" campaign, the weekly news magazine, Sin Fronteras, broadcast a series of stories focusing on immigration issues this Sunday. ...
 
 
TELEVISION

Let's Do It Together

Univision landed Home Depot as a sponsor of the 2006 World Cup matches. The home improvement retailer will be a sponsor in each of the 64 matches that will be televised live on Univision and Telefutura ...
 
 
TELEVISION

Targeting The Workers

DEWALT Industrial Power Tools has launched the 2006 Campeones de la Construccion campaign, honoring Hispanic construction workers. ...
 
 
TELEVISION

Testing The Waters

PM Publicidad in Atlanta is developing a campaign for a prepaid MasterCard to be launched by CheckFree Corporation in June ...
 
 
TELEVISION

After The Cup

Miller Lite is launching a Hispanic marketing campaign, "Pasión 10," honoring international soccer stars who wore the number "10." ...
 
 
TELEVISION

Follow The Music

Burger King has made a deal with reggaeton artist, Voltio, as part of the My Music, My Style promotion. The burger chain will launch a promotional tour with private VIP parties and performances with the Puerto Rican artist. ...
 
 
TELEVISION

Networking For Health

National Health Partners will launch a national advertising campaign targeting Hispanics. Mexican actress and singer Lucia Mendez will be starring as the company's spokeswoman ...
 
 
PUBLISHING

Lauding The Boxer

ImpreMedia will publish a commemorative Oscar De La Hoya supplement on April 30. This year, the boxing superstar is scheduled to take on the final two fights of his career. The national newspaper chain will publish a total of 650,000 copies of the supplem ...
 
 
PUBLISHING

Matching Them

Papel Media Network, the Hispanic print placement service, next month will launch the Online Quoting System, allowing media planners and buyers to prepare and place national or regional U.S. Hispanic print campaigns ...
 
 
PUBLISHING

Covering The Music

Billboard and 13th Floor Televisión have launched Billboard Latino magazine. The Spanish-language publication is fed by Azteca America's weekly "Billboard Latino" television show. ...
 
 
MIXED MEDIA

The Cup In Your Hands

Verizon Wireless has obtained from Univision exclusive U.S. rights to mobile video clips, recaps and highlights of Spanish-language coverage of the 2006 World Cup for a full month ...
 
 
SPORTS

The Houston Astros

The Houston Astros on Friday unveiled a series of new Hispanic marketing initiatives, including the redesign of its Spanish-language website, Astrosdehouston.com and the launch of "Cronicas en Linea," an e-newsletter ...
 
 
AWARDS

Lápiz wins AAAA's O'Toole Awards

Lápiz has won first and second places in the AAAA's O'Toole Awards on April 7th. The first place multicultural award honors the Chicago-based agency's consistency and creative excellence for a body of work ...
 
 
AWARDS

Luis Silberwasser

Luis Silberwasser, senior vice president and general manager of Discovery Networks Hispanic, has been selected as one of Next-Generation Leader Award "Luminaries" by the National Association for Multi-Ethnicity in Communications ...
 
 
ARRIBA ABAJO

Eduardo Suarez

Eduardo Suarez, a veteran television producer and winner of 18 Emmys, has joined SBS's Mega TV in Miami as vice president of programming production. ...
 
 
ARRIBA ABAJO

Tim Contado

Tim Contado is the new marketing director at AIM Tell-A-Vision in New York, replacing Adam Schoenberg ...
 
 
ARRIBA ABAJO

Natalie Morales

Natalie Morales was named national correspondent for the NBC's "Today" show ...
 
 
ARRIBA ABAJO

Lucia Newman

Lucia Newman, CNN's long-time correspondent in Havana, has joined the Al-Jazzera International and will be based in the network's bureau in Buenos Aires ...
 
 
ARRIBA ABAJO

Paula Peden

Paula Peden has been promoted to vice president of national sales for the central region for the Univision and Telefutura networks ...
 
 
ARRIBA ABAJO

Lori Folts Urrutia

Lori Folts Urrutia is the new vice president of corporate accounts at Newlink Group. ...
 
 
ARRIBA ABAJO

Regina Montoya

Regina Montoya, the CEO of New America Alliance, has been elected to the board of directors of Washington Mutual. ...
 
 
ARRIBA ABAJO

Susan Knoll

Susan Knoll has been promoted to director of research at Entravision Communications ...
 
 
ARRIBA ABAJO

Chris Fager

Chris Fager has been promoted to president and chief financial officer of TuTv, a Televisa/ Univision joint venture ...
 
 
ARRIBA ABAJO

Ron Furman

Ron Furman, former executive vice president of sales at Univision for six years, has joined the NFL TV Network as senior vice president of media sales ...
 
 
OPINIONS

Guess who is coming to dinner in Minnesota

By Jose Cancela
Minnesota may be one of the last places people would name when they're thinking of Hispanics. But what's happening there is an example of what's happening all across the country ...
 

 

 
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