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April 24, 2006 | Vol. 10 No. 17 Volume 10 - Number 17 | April 24, 2006ACCOUNTS New Juices, New TastesKern's Beverages has introduced two new products, Mango Horchata and Coffee Horchata. The products are a variation of Kern's Original Horchata, which is a traditional Mexican beverage. ... ACCOUNTS Shifting AgainNissan has moved its regional Hispanic account to Zimmerman & Partners in Ft. Lauderdale from The Vidal Partnership effective April 1. ... INVESTMENTS Adding UpUnivision is getting a second Mexican big league investor. Carlos Slim, chairman of Grupo Carso and Telefonos de Mexico and a Grupo Televisa board member, last month acquired 8.5 million shares of UVN through Inmobiliaria Carso. ... TELEVISION Helping The NewsAzteca America has moved its one-hour prime time telenovela, "Amor en Custodia," to the 9 pm slot in an effort to increase the audience ratings of the Los Angeles-produced newscast. ... TELEVISION Telling It AllAs part of Telemundo's "Encrucijada Migratoria" campaign, the weekly news magazine, Sin Fronteras, broadcast a series of stories focusing on immigration issues this Sunday. ... TELEVISION Let's Do It TogetherUnivision landed Home Depot as a sponsor of the 2006 World Cup matches. The home improvement retailer will be a sponsor in each of the 64 matches that will be televised live on Univision and Telefutura ... TELEVISION Targeting The WorkersDEWALT Industrial Power Tools has launched the 2006 Campeones de la Construccion campaign, honoring Hispanic construction workers. ... TELEVISION Testing The WatersPM Publicidad in Atlanta is developing a campaign for a prepaid MasterCard to be launched by CheckFree Corporation in June ... TELEVISION After The CupMiller Lite is launching a Hispanic marketing campaign, "Pasión 10," honoring international soccer stars who wore the number "10." ... TELEVISION Follow The MusicBurger King has made a deal with reggaeton artist, Voltio, as part of the My Music, My Style promotion. The burger chain will launch a promotional tour with private VIP parties and performances with the Puerto Rican artist. ... TELEVISION Networking For HealthNational Health Partners will launch a national advertising campaign targeting Hispanics. Mexican actress and singer Lucia Mendez will be starring as the company's spokeswoman ... PUBLISHING Lauding The BoxerImpreMedia will publish a commemorative Oscar De La Hoya supplement on April 30. This year, the boxing superstar is scheduled to take on the final two fights of his career. The national newspaper chain will publish a total of 650,000 copies of the supplem ... PUBLISHING Matching ThemPapel Media Network, the Hispanic print placement service, next month will launch the Online Quoting System, allowing media planners and buyers to prepare and place national or regional U.S. Hispanic print campaigns ... PUBLISHING Covering The MusicBillboard and 13th Floor Televisión have launched Billboard Latino magazine. The Spanish-language publication is fed by Azteca America's weekly "Billboard Latino" television show. ... MIXED MEDIA The Cup In Your HandsVerizon Wireless has obtained from Univision exclusive U.S. rights to mobile video clips, recaps and highlights of Spanish-language coverage of the 2006 World Cup for a full month ... SPORTS The Houston AstrosThe Houston Astros on Friday unveiled a series of new Hispanic marketing initiatives, including the redesign of its Spanish-language website, Astrosdehouston.com and the launch of "Cronicas en Linea," an e-newsletter ... AWARDS Lápiz wins AAAA's O'Toole AwardsLápiz has won first and second places in the AAAA's O'Toole Awards on April 7th. The first place multicultural award honors the Chicago-based agency's consistency and creative excellence for a body of work ... AWARDS Luis SilberwasserLuis Silberwasser, senior vice president and general manager of Discovery Networks Hispanic, has been selected as one of Next-Generation Leader Award "Luminaries" by the National Association for Multi-Ethnicity in Communications ... ARRIBA ABAJO Eduardo SuarezEduardo Suarez, a veteran television producer and winner of 18 Emmys, has joined SBS's Mega TV in Miami as vice president of programming production. ... ARRIBA ABAJO Tim ContadoTim Contado is the new marketing director at AIM Tell-A-Vision in New York, replacing Adam Schoenberg ... ARRIBA ABAJO Natalie MoralesNatalie Morales was named national correspondent for the NBC's "Today" show ... ARRIBA ABAJO Lucia NewmanLucia Newman, CNN's long-time correspondent in Havana, has joined the Al-Jazzera International and will be based in the network's bureau in Buenos Aires ... ARRIBA ABAJO Paula PedenPaula Peden has been promoted to vice president of national sales for the central region for the Univision and Telefutura networks ... ARRIBA ABAJO Lori Folts UrrutiaLori Folts Urrutia is the new vice president of corporate accounts at Newlink Group. ... ARRIBA ABAJO Regina MontoyaRegina Montoya, the CEO of New America Alliance, has been elected to the board of directors of Washington Mutual. ... ARRIBA ABAJO Susan KnollSusan Knoll has been promoted to director of research at Entravision Communications ... ARRIBA ABAJO Chris FagerChris Fager has been promoted to president and chief financial officer of TuTv, a Televisa/ Univision joint venture ... ARRIBA ABAJO Ron FurmanRon Furman, former executive vice president of sales at Univision for six years, has joined the NFL TV Network as senior vice president of media sales ... OPINIONS Guess who is coming to dinner in MinnesotaBy Jose CancelaMinnesota may be one of the last places people would name when they're thinking of Hispanics. But what's happening there is an example of what's happening all across the country ...
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