Hispanic Market Weekly

May 20, 2013

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Upfronts 2013: More Choices, New Formats

Tried-and-true telenovelas, reality shows and high-action series led the list of Hispanic networks’ new programming offerings for the 2013-2014 season. Eight Latino networks made presentations in New York last week. The common denominator: choice. Read More

A Partner For El Rey

Dubbed the “home for kick-ass entertainment,” the soon-to-launch cable and digital network developed by renown filmmaker Robert Rodríguez and FactoryMade Ventures, secured a “strategic investment” from Univision Communications. Read More

Pepsi Crosses Borders With Music

Holding true to its strategy of supporting rising talent, PepsiCo has teamed up with tribal house music DJs, 3Ball Monterey in a new marketing partnership. The new campaign includes television and print ads plus a concert series. Read More

Why Mashable Latino Makes Sense

Some thoughts on why it might be a good idea for Mashable to extend its reach with Latinos in both the U.S. and Latin America. The idea is not to segregate the Hispanic audience; it's about complementing the mainstream experience, similar to the brands that provide a comprehensive approach to Latino entertainment. Read More

RELATED READ: The Health Toll of Immigration

A New York Times story by Sabrina Tavernise Read More

News In Review: May 20, 2013

WAPA America launches 'El Tiempo es Oro.' Manzanita Sol rolls out new ad campaign. Robert Sarabia becomes VP of sales at Telemundo Houston. Dunkin' Donuts targets Hispanics online. Read More