CMO Essentials

May 8, 2012

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Hispanics In 2012

President Barack Obama and likely Republican nominee Mitt Romney will spend the next several months drawing contrasts and trying to convince voters that they have completely different political philosophies. One key target will be Hispanic voters. Read More

A Key Component

Presidential hopefuls have been battling for one thing in recent weeks: the Latino vote. With a voting bloc of 22 million and 50.5 million in the U.S., Latinos are a much sought after group. Read More

Politics Needs A Shot Of Marketing

Latinos might play a critical role in choosing the new American president, but in order for that to happen, there's still a long way to go to increase civic engagement and participation. Read More