Innovative Approaches to the U.S. Hispanic Retail Banking Market
Latinos can be found in more places throughout the U.S. than ever before. With that growth has also come a widening income gap, with the "Hispanic mass affluent" now a research category. Banks should respond appropriately, new research concludes.

US Hispanic Use of Telecom Service 2008 - 2012
Telecom firms that wish to tap into the U.S. Hispanic market should offer nuanced messaging appropriate to the internal diversity of the Latino community. That's one conclusion of a new study from Insight Research examining multicultural spending power.

Online Technology Ownership
The Multicultural Marketing Equation Study, Report No. 2
Emerging minority groups are expanding their technology ownership to a relatively wide range of new categories. This is in contrast to non-Hispanic Whites, who seem to show little aspiration for embracing new market innovations, new FSU research shows.

Acculturation & Beyond
New American Dimensions Hispanic Segmentation Study
A new study examines diversity among U.S. Hispanics by looking into Hispanic language preferences and generational differences. A key conclusion - acculturation is the most significant driver in terms of any segmentation of the Hispanic market.

Research Articles
The complete archive of articles published in Hispanic Market Weekly relating to research on the Hispanic market, including marketing, advertising, media, demographics and more.

Research Definitions
Some of the terms used on the Hispanic Market Weekly web site may not be familiar to all readers. Here you can find our definitions.

Research Directory
A single, regularly updated source of companies conducting and offering U.S. Hispanic market analysis and studies. The directory features direct links to websites for each research company, where applicable, along with key contact information.