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Poll Archives Poll ArchivesSpanish-language Radio Success Under PPMNovember 12, 2007 QUESTION: How will Spanish-language radio stations fare in markets where the PPM continues to roll out?Teaming Up with Non-Latino AgenciesNovember 5, 2007 QUESTION: Will teaming up with non-Latino agencies result in increased competition for Hispanic shops?Tapping the PassionOctober 29, 2007 QUESTION: Can a brand successfully tap into the strong passion among U.S. Hispanics for Latin recording artists and bring that excitement to their products?Hoy's Inclusion in Google Print AdsOctober 22, 2007 QUESTION: Is the inclusion of Hoy Chicago and Los Angeles in the Google Print Ads program positive for the Hispanic newspaper industry?Purchase Telemundo PROctober 15, 2007 QUESTION: Who would be best suited to purchase Telemundo Puerto Rico?Who would be best suited to purchase Telemundo Puerto Rico? Media-created voter registration campaignsOctober 8, 2007 QUESTION: Will media-created voter registration campaigns deliver more Hispanics to the polls?Will media-created voter registration campaigns deliver more Hispanics to the polls? Cane in Spanish?October 1, 2007 QUESTION: Does Azteca América's decision to broadcast the CBS drama "Cane" in Spanish make sense?Does broadcasting "Cane" in Spanish make sense? Marketers revamp for Hispanics?September 24, 2007 QUESTION: Do marketers need to revamp their messaging to make it more culturally relevant for Hispanics?Do marketers need to revamp their messaging to make it more culturally relevant for Hispanics? Integrated approach - UnivisionSeptember 10, 2007 QUESTION: Will an integrated approach from Univision attract more advertisers to all of its media offerings?Will an integrated approach from Univision attract more advertisers to all of its media offerings? NFL - Hispanic Agency of RecordSeptember 3, 2007 QUESTION: Should the NFL move beyond project work and select a Hispanic agency of record?Should the NFL move beyond project work and select a Hispanic agency of record? Spanish-language dailyAugust 27, 2007 QUESTION: Can a Spanish-language daily newspaper be successfully launched in a Latino-heavy market where one doesn't already exist?Spanish-language daily successful in Latino-heavy market? Univision Presidential ForumsAugust 20, 2007 QUESTION: How much of an impact will Univision's Presidential Forums have on the 2008 race?How much of an impact will Univision's Presidential Forums have on the 2008 race? Telemundo Sanctions too harsh?August 13, 2007 QUESTION: Was Telemundo Too Harsh In Its Sanctions Against KVEA Executives In The Wake Of Mirthala Salinas' Admitted Affair With The Mayor Of Los Angeles?Was Telemundo Too Harsh In Its Sanctions Against KVEA Executives In The Wake Of Mirthala Salinas' Admitted Affair With The Mayor Of Los Angeles? TV on cell phonesAugust 6, 2007 QUESTION: Will Hispanic consumers watch television programming on cellular phones?Will Hispanic consumers watch television programming on cellular phones? NaCo's racy t-shirtsJuly 30, 2007 QUESTION: Are NaCo.'s T-shirts too racy for a large retailer to sell or a big-budget advertising campaign?Are NaCo.'s T-shirts too racy for a large retailer to sell or a big-budget advertising campaign? Will Hispanic radio grow ad revenue?July 23, 2007 QUESTION: Will Hispanic radio stations have a difficult time growing their ad revenue as Arbitron shifts to electronic measurement with the PPM?Will Hispanic radio stations have a difficult time growing their ad revenue as Arbitron shifts to electronic measurement with the PPM? 24 Horas a free daily?July 16, 2007 QUESTION: Can 24 Horas become successful in New York City as a free-distribution daily?Can 24 Horas become successful in New York City as a free-distribution daily? Regional starts for brand-building campaignsJuly 9, 2007 QUESTION: Are regional starts to national campaigns the smart way for a well-recognized multinational company to launch a brand-building effort in the U.S. Hispanic market?Are regional starts to national campaigns the smart way for a well-recognized multinational company to launch a brand-building effort in the U.S. Hispanic market? Spanish-language radio unified behind immigration billJuly 2, 2007 QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move? Spanish-language radio unified behind immigration billJuly 2, 2007 QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move? Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?July 2, 2007 QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move? Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?July 2, 2007 QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move? Growth for Border MediaJune 25, 2007 QUESTION: With Jeff Hinson's arrival at Border Media, what level of growth will we see from the company?With Jeff Hinson's arrival at Border Media, what level of growth will we see from the company? Sin tetas no hay paraísoJune 18, 2007 QUESTION: Given the rising cost of television production, is it in Telemundo's best interests to produce and develop its own version of the Colombian telenovela "Sin tetas no hay paraíso"?Given the rising cost of television production, is it in Telemundo's best interests to produce and develop its own version of the Colombian telenovela "Sin tetas no hay paraíso"? 15-second Commercial EffectivenessJune 11, 2007 QUESTION: Can 15-second television commercials be as effective as 30-second or 60-second spots?Can 15-second television commercials be as effective as 30-second or 60-second spots? Julie Stav and ImpreMediaJune 4, 2007 QUESTION: Is the venture between Julie Stav and ImpreMedia a smart move?Julie Stav and ImpreMedia How important is a Hispanic agency to the U.S. Census Bureau's 2010 effort?May 28, 2007 QUESTION: How important is a Hispanic agency to the U.S. Census Bureau's 2010 effort?How important is a Hispanic agency to the U.S. Census Bureau's 2010 effort? Are television upfront presentations truly an effective way to attract advertisers?May 21, 2007 QUESTION: Are television upfront presentations truly an effective way to attract advertisers?Are television upfront presentations truly an effective way to attract advertisers? La Esclava IsauraMay 5, 2007 QUESTION: What does Telemundo's airing of "La Esclava Isaura" indicate about its originally-produced content strategy?La Esclava Isaura Where are Hispanic ad agencies finding new talent?April 23, 2007 QUESTION: Where are Hispanic ad agencies finding new talent?Agency RelationshipApril 16, 2007 QUESTION: Do advertisers and agencies have an obligation to inform the public on the nature of their relationshipJoe Uva and UnivisionApril 2, 2007 QUESTION: What will be the first priority for Joe Uva and Univision now that the multimedia company is now privately held?experiential capabilitiesMarch 19, 2007 QUESTION: How urgent is the need for Hispanic agencies to add experiential capabilities to their roster?Starcom and MediaVestMarch 12, 2007 QUESTION: Will giving Starcom and MediaVest each its own multicultural unit increase media buys into the Hispanic marketJoe UvaMarch 5, 2007 QUESTION: Joe Uva, an Italian-American, is succeeding Jerry Perenchio, another Italian-American, as Univision's chief executive. Uva does not speak Spanish. How vital is it for a media company serving U.S. Hispanics to have CEOs that understand the language?Joe UvaMarch 5, 2007 QUESTION: Joe Uva, an Italian-American, is succeeding Jerry Perenchio, another Italian-American, as Univision's chief executive. Uva does not speak Spanish. How vital is it for a media company serving U.S. Hispanics to have CEOs that understand the language?Transit TVFebruary 26, 2007 QUESTION: What benefits will a television partner gain from teaming with Transit TV?JC PenneyFebruary 19, 2007 QUESTION: What type of impact with JC Penney's new marketing and advertising campaign have on luring more Latino shoppers?JC Penney enhancedFebruary 19, 2007 QUESTION: What type of impact with JC Penney's new marketing and advertising campaign have on luring more Latino shoppersWhat do Latinos consider most important in television spotsFebruary 11, 2007 QUESTION: What do Latinos consider most important in television spots?Bud Light SuperbowlFebruary 4, 2007 QUESTION: Do you think the Bud Light commercial fits in with the company strategy as explained?BatangaJanuary 28, 2007 QUESTION: What type of advertising would Batanga most benefit from once its marketing strategy is in place?Rumbo ChangeJanuary 21, 2007 QUESTION: What does Rumbo's change to a weekly publication model mean for the industry?Luis JimenezJanuary 8, 2007 QUESTION: What do you think will happen to SBS's WSKQ-FM 97.9 "Mega" in New York now that Luis Jiménez has signed a deal with Univision Radio?Luis JiménezJanuary 7, 2007 QUESTION: What do you think will happen to SBS's WSKQ-FM 97.9 "Mega" in New York now that Luis Jiménez has signed a deal with Univision Radio?What do you think will happen to SBS's WSKQ-FM 97.9 "Mega" in New York now that Luis Jiménez has signed a deal with Univision Radio? Luis JimenezJanuary 7, 2007 QUESTION: What do you think will happen to SBS's WSKQ-FM 97.9 "Mega" in New York now that Luis Jiménez has signed a deal with Univision Radio?Luis Jimenez has signed a deal with Univision Radio Luis JimenezJanuary 7, 2007 QUESTION: What do you think will happen to SBS's WSKQ-FM 97.9 "Mega" in New York now that Luis Jiménez has signed a deal with Univision Radio?2007 PredictionsDecember 30, 2006 QUESTION: What do you think will be the biggest news story for Hispanic marketers and advertisers in 2007?Caribevisión station acquisitionsDecember 25, 2006 QUESTION: What is the next logical market for Caribevisión to make its next purchase?2007 Advertising ForecastDecember 18, 2006 QUESTION: Do you think advertising spending in the Hispanic market in 2007 versus 2006 will:Corona's "more relevant' messageDecember 11, 2006 QUESTION: How would a "more relevant" message help Corona in the U.S.?Legal Ruling: Televisa vs. UnivisionDecember 4, 2006 QUESTION: If a judge rules in favor of Televisa, where will Univision be hit hardest, at the ratings or ad sales level?Spanish-language Television ChannelsNovember 27, 2006 QUESTION: Do you prefer to see Spanish-language television channels on a "Latino tier" or as part of an expanded basic cable lineup?AIM's "Help Change TV" CampaignNovember 13, 2006 QUESTION: Will consumers respond to AIM?s campaign to modify Nielsen?s Hispanic measurement?iTunes and Hispanic Television NetworksNovember 6, 2006 QUESTION: Will Azteca and Univision follow Telemundo in offering programming on iTunes?NBC/Telemundo News CutsOctober 30, 2006 QUESTION: Do you think NBC/Telemundo was right to eliminate local news broadcasts at six stations?Cable TelevisionOctober 23, 2006 QUESTION: There are approximately 75 cable networks that target Latinos. Do you expect the number to -Internet TelevisionOctober 16, 2006 QUESTION: Does internet television have a viable future in the Hispanic market?Spanish-language televisionOctober 9, 2006 QUESTION: Is there room for another player in Spanish-language television?A third Mexican network for Telemundo?October 2, 2006 QUESTION: Is the Mexican government likely to approve Telemundo?s request for a third network?New Latino IdentitySeptember 25, 2006 QUESTION: Will the New Latino Identity increase marketers? attention to the Hispanic market?Hispanic Magazine ReadershipSeptember 18, 2006 QUESTION: Do you believe 85 percent of all Hispanics read magazines?Macy's Marketing EffortsSeptember 10, 2006 QUESTION: Will Macy?s expanded Hispanic marketing efforts drive other retailers to follow suit?Azteca in the NTISeptember 4, 2006 QUESTION: Does Azteca América?s inclusion in the NTI paint a complete picture of the Hispanic television market?Hispanic Voting 2006August 21, 2006 QUESTION: Will increased advertising - and spending - from candidates and political groups drive Hispanics to the polls?Hispanic Film IndustryAugust 13, 2006 QUESTION: Will Latino-focused films capture Hollywood?s attention and box office dollars in the near future?Entravision RadioAugust 5, 2006 QUESTION: Will Entravision Radio?s strategy of leveraging radio stations in markets with television properties hurt them in the long run?Estefan/Burnett VentureJuly 30, 2006 QUESTION: Will the Estefan/Burnett venture lure Hispanic viewers away from traditional networks and programming options?Omnicom and LatinWorksJuly 22, 2006 QUESTION: Will Omnicom's investment in LatinWorks make more clients aware of the Hispanic market?Bravo Group Management ChangeJuly 16, 2006 QUESTION: Will The Bravo Group be able to recuperate lost ground with new management?Miller Brewing CompanyJuly 9, 2006 QUESTION: Is an agency change sufficient to boost Miller Brewing Co.'s sales among Hispanics?Televisa, UnivisionJuly 2, 2006 QUESTION: Does Grupo Televisa stand a chance of defeating Univision's signed deal with Haim Saban's Umbrella Holdings?Univision Sale PriceJune 24, 2006 QUESTION: Will Jerrold Perenchio sell Univision for less than $38 per share?VenevisionJune 17, 2006 QUESTION: Does Venevision's participation make the Group Televisa purchase of Univision more likely?Hispanic Market Research TodayJune 5, 2006 QUESTION: Is Hispanic market research more believable today?Hoy/Marketing Bodega StudyMay 29, 2006 QUESTION: Will the Hoy/Marketing Bodega study improve marketing to Hispanics?Multi-platform CommunicationsMay 22, 2006 QUESTION: When will multi-platform communications become effective?Spanish-language "Star Spangled Banner"May 1, 2006 QUESTION: Is a Spanish-language version of the "Star Spangled Banner" a smart move?Television Networks and Hispanic Immigrants' RightsApril 24, 2006 QUESTION: Should Television Networks Advocate For Hispanic Immigrants' Rights?U.S. Hispanic media and MexicoApril 17, 2006 QUESTION: Should U.S. Hispanic media continue to look for alliances in Mexico?NTH and Hispanic advertising agenciesApril 10, 2006 QUESTION: Will NTH hurt or help Hispanic advertising agencies?Hispanic advertising agencies and media buyingApril 3, 2006 QUESTION: Should Hispanic advertising agencies handle media buying on accounts they represent?Univision's bid by Emilio Azcárraga Jean and Haim SabanMarch 13, 2006 QUESTION: Is Univision's board of directors likely to accept the $12 billion bid by Emilio Azcárraga Jean and Haim Saban?Nielsen?s retreat from deploying the PPMMarch 6, 2006 QUESTION: Will Nielsen?s retreat from deploying the PPM have a negative impact on Spanish-language broadcasters?English-language telenovela crazeFebruary 27, 2006 QUESTION: Is the English-language telenovela craze.Programming Without TelenovelasFebruary 20, 2006 QUESTION: Will programming without telenovelas capture Hispanic viewership?Hispanic market budgetsFebruary 6, 2006 QUESTION: Should advertisers move dollars to the Hispanic market or increase budgets to this booming segment?Telemundo?s online seriesJanuary 30, 2006 QUESTION: Will Telemundo?s online series help the network?s ratings?Amistad's on Hispanic media buying agenciesJanuary 23, 2006 QUESTION: Is Amistad?s decision to shut down the death knoll of independent Hispanic media buying agencies?SBS SurvivalJanuary 16, 2006 QUESTION: Can SBS survive if Wall Street's support continues to erode over its television venture?Univision Posts Strongly on NTIJanuary 8, 2006 QUESTION: Should Univision's strong showing on the Nielsen Television Index worry the English-language networks?English language telenovelasDecember 19, 2005 QUESTION: Will Hispanics tune in to English language telenovelas?Telemundo's "Tierra de Pasiones"December 12, 2005 QUESTION: Should Telemundo sell product placement in "Tierra de Pasiones"?Voy's online distribution platformNovember 28, 2005 QUESTION: Will Voy's new online distribution platform open more doors for up-and-coming Hispanic artists?McNamara's track recordNovember 21, 2005 QUESTION: Do you believe McNamara's track record at Telemundo bodes well for the success of Panamax?SBS television ventureNovember 14, 2005 QUESTION: Will SBS television venture drain the television group's resources along with its Wall Street good will?Republica Deportiva deal and UnivisionNovember 7, 2005 QUESTION: Will the "Republica Deportiva" deal sour Univision's relationship with other brewers?Culturally relevant programming in EnglishOctober 31, 2005 QUESTION: Will culturally relevant programming in English take viewers away from Spanish-language programming?U.S. Hispanic Cable AssociationOctober 24, 2005 QUESTION: Should U.S. Hispanic cable network operators and programmers create an association to defend their interests?World Cup / Team USAOctober 17, 2005 QUESTION: If Team USA reaches the finals or wins the 2006 World Cup, will U.S. Hispanics shift their allegiances?Agency Accout ReviewOctober 9, 2005 QUESTION: Should the incumbent agency always participate in an account review?Procter & GambleOctober 3, 2005 QUESTION: Procter & Gamble new creative is more effective than before?Hispanic viewersSeptember 12, 2005 QUESTION: Is offering Spanish-language dubbing or closed captioning of English-language shows enough to attract Hispanic viewers?Bank of AmericaSeptember 5, 2005 QUESTION: Should Bank of America incorporate its Hispanic marketing effort into a multicultural umbrella?Cable channelsAugust 29, 2005 QUESTION: Is there sufficient demand among U.S. Hispanics for a greater number of Spanish-language . or Hispanic-focused . cable channels?Time Inc. and Grupo Editorial ExpansionAugust 22, 2005 QUESTION: Should Time Inc. consider quickly launching stateside distribution of some Grupo Editorial Expansin titles?English or SpanishAugust 15, 2005 QUESTION: Will high-net worth Hispanics respond positively to a Spanish-language magazine or do they prefer to read in English?NBC and Canal 40August 8, 2005 QUESTION: Is NBC making a smart move by rescuing Canal 40 in an effort to reach viewers in Mexico?Internet vs TV and RadioJuly 18, 2005 QUESTION: Is the internet currently a mass-reach medium, comparable to television and radio, in the Hispanic market?Univision Radio - ReggeatonJuly 11, 2005 QUESTION: Is reggaeton's popularity sufficient-and will it las long enough-to warrant a company like Univision Radio flipping half-a-dozen stations nationwide to this format?Mun2 move to LAJune 27, 2005 QUESTION: Will a move to Los Angeles be the "magic pill" that Mun2 needs to become a full-scale player on the television landscape and compete with the likes of WB, MTV and Fox?Emmis RadioJune 13, 2005 QUESTION: Is Emmis Radio right in requesting that SBS change the format of KXOL or face losing its transmission tower?Nielsen AccreditationJune 5, 2005 QUESTION: Should Nielsen proceed with the introduction of the Local People Meters without the complete accreditation by the Media Ratings Council?April 05 AHAAApril 18, 2005 QUESTION: A poll for AHAA conference attendees: Were the topics and issues presented valuable and relevant to the Hispanic market?Undocumented workersMarch 28, 2005 QUESTION: What level of priority should the curbing of undocumented workers be for the U.S. government?Jerry Perenchio replacementFebruary 13, 2005 QUESTION: Who would you vote for to replace Jerry Perenchio as CEO of Univision Communications?Hispanic agency and HollywoodJanuary 18, 2005 QUESTION: Is there enough of a market among Hispanic movie goers for a dedicated agency or division to work exclusively with Hollywood studios in promoting upcoming releases?SBS and ABC Radio Networks DealNovember 15, 2004 QUESTION: Does the deal between SBS and ABC Radio Networks, coming so soon after the SBS/Viacom partnership (HOW BN 10/5/05. Big Names Boost) signal a change in attitude for Raul Alarcon Jr. regarding the non-Hispanic media?Hispanic Electoral CampaingsNovember 3, 2004 QUESTION: Now that the razor-tight presidential election is over, was WINNER's victory a product of the time, effort and funds spent on Hispanic advertising?Nielsen into PoliticsSeptember 13, 2004 QUESTION: Should the debate on Nielsen's local people meter continue to extend into the political arena?
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