Poll Archives

 
 
 

Spanish-language Radio Success Under PPM

November 12, 2007
QUESTION: How will Spanish-language radio stations fare in markets where the PPM continues to roll out?
 
 

Teaming Up with Non-Latino Agencies

November 5, 2007
QUESTION: Will teaming up with non-Latino agencies result in increased competition for Hispanic shops?
 
 

Tapping the Passion

October 29, 2007
QUESTION: Can a brand successfully tap into the strong passion among U.S. Hispanics for Latin recording artists and bring that excitement to their products?
 
 

Hoy's Inclusion in Google Print Ads

October 22, 2007
QUESTION: Is the inclusion of Hoy Chicago and Los Angeles in the Google Print Ads program positive for the Hispanic newspaper industry?
 
 

Purchase Telemundo PR

October 15, 2007
QUESTION: Who would be best suited to purchase Telemundo Puerto Rico?
Who would be best suited to purchase Telemundo Puerto Rico?
 
 

Media-created voter registration campaigns

October 8, 2007
QUESTION: Will media-created voter registration campaigns deliver more Hispanics to the polls?
Will media-created voter registration campaigns deliver more Hispanics to the polls?
 
 

Cane in Spanish?

October 1, 2007
QUESTION: Does Azteca América's decision to broadcast the CBS drama "Cane" in Spanish make sense?
Does broadcasting "Cane" in Spanish make sense?
 
 

Marketers revamp for Hispanics?

September 24, 2007
QUESTION: Do marketers need to revamp their messaging to make it more culturally relevant for Hispanics?
Do marketers need to revamp their messaging to make it more culturally relevant for Hispanics?
 
 

Integrated approach - Univision

September 10, 2007
QUESTION: Will an integrated approach from Univision attract more advertisers to all of its media offerings?
Will an integrated approach from Univision attract more advertisers to all of its media offerings?
 
 

NFL - Hispanic Agency of Record

September 3, 2007
QUESTION: Should the NFL move beyond project work and select a Hispanic agency of record?
Should the NFL move beyond project work and select a Hispanic agency of record?
 
 

Spanish-language daily

August 27, 2007
QUESTION: Can a Spanish-language daily newspaper be successfully launched in a Latino-heavy market where one doesn't already exist?
Spanish-language daily successful in Latino-heavy market?
 
 

Univision Presidential Forums

August 20, 2007
QUESTION: How much of an impact will Univision's Presidential Forums have on the 2008 race?
How much of an impact will Univision's Presidential Forums have on the 2008 race?
 
 

Telemundo Sanctions too harsh?

August 13, 2007
QUESTION: Was Telemundo Too Harsh In Its Sanctions Against KVEA Executives In The Wake Of Mirthala Salinas' Admitted Affair With The Mayor Of Los Angeles?
Was Telemundo Too Harsh In Its Sanctions Against KVEA Executives In The Wake Of Mirthala Salinas' Admitted Affair With The Mayor Of Los Angeles?
 
 

TV on cell phones

August 6, 2007
QUESTION: Will Hispanic consumers watch television programming on cellular phones?
Will Hispanic consumers watch television programming on cellular phones?
 
 

NaCo's racy t-shirts

July 30, 2007
QUESTION: Are NaCo.'s T-shirts too racy for a large retailer to sell or a big-budget advertising campaign?
Are NaCo.'s T-shirts too racy for a large retailer to sell or a big-budget advertising campaign?
 
 

Will Hispanic radio grow ad revenue?

July 23, 2007
QUESTION: Will Hispanic radio stations have a difficult time growing their ad revenue as Arbitron shifts to electronic measurement with the PPM?
Will Hispanic radio stations have a difficult time growing their ad revenue as Arbitron shifts to electronic measurement with the PPM?
 
 

24 Horas a free daily?

July 16, 2007
QUESTION: Can 24 Horas become successful in New York City as a free-distribution daily?
Can 24 Horas become successful in New York City as a free-distribution daily?
 
 

Regional starts for brand-building campaigns

July 9, 2007
QUESTION: Are regional starts to national campaigns the smart way for a well-recognized multinational company to launch a brand-building effort in the U.S. Hispanic market?
Are regional starts to national campaigns the smart way for a well-recognized multinational company to launch a brand-building effort in the U.S. Hispanic market?
 
 

Spanish-language radio unified behind immigration bill

July 2, 2007
QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
 
 

Spanish-language radio unified behind immigration bill

July 2, 2007
QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
 
 

Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?

July 2, 2007
QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
 
 

Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?

July 2, 2007
QUESTION: Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
Was the unification of Spanish-language radio groups behind the immigration reform bill a wise move?
 
 

Growth for Border Media

June 25, 2007
QUESTION: With Jeff Hinson's arrival at Border Media, what level of growth will we see from the company?
With Jeff Hinson's arrival at Border Media, what level of growth will we see from the company?
 
 

Sin tetas no hay paraíso

June 18, 2007
QUESTION: Given the rising cost of television production, is it in Telemundo's best interests to produce and develop its own version of the Colombian telenovela "Sin tetas no hay paraíso"?
Given the rising cost of television production, is it in Telemundo's best interests to produce and develop its own version of the Colombian telenovela "Sin tetas no hay paraíso"?
 
 

15-second Commercial Effectiveness

June 11, 2007
QUESTION: Can 15-second television commercials be as effective as 30-second or 60-second spots?
Can 15-second television commercials be as effective as 30-second or 60-second spots?
 
 

Julie Stav and ImpreMedia

June 4, 2007
QUESTION: Is the venture between Julie Stav and ImpreMedia a smart move?
Julie Stav and ImpreMedia
 
 

How important is a Hispanic agency to the U.S. Census Bureau's 2010 effort?

May 28, 2007
QUESTION: How important is a Hispanic agency to the U.S. Census Bureau's 2010 effort?
How important is a Hispanic agency to the U.S. Census Bureau's 2010 effort?
 
 

Are television upfront presentations truly an effective way to attract advertisers?

May 21, 2007
QUESTION: Are television upfront presentations truly an effective way to attract advertisers?
Are television upfront presentations truly an effective way to attract advertisers?
 
 

La Esclava Isaura

May 5, 2007
QUESTION: What does Telemundo's airing of "La Esclava Isaura" indicate about its originally-produced content strategy?
La Esclava Isaura
 
 

Where are Hispanic ad agencies finding new talent?

April 23, 2007
QUESTION: Where are Hispanic ad agencies finding new talent?
 
 

Agency Relationship

April 16, 2007
QUESTION: Do advertisers and agencies have an obligation to inform the public on the nature of their relationship
 
 

Joe Uva and Univision

April 2, 2007
QUESTION: What will be the first priority for Joe Uva and Univision now that the multimedia company is now privately held?
 
 

experiential capabilities

March 19, 2007
QUESTION: How urgent is the need for Hispanic agencies to add experiential capabilities to their roster?
 
 

Starcom and MediaVest

March 12, 2007
QUESTION: Will giving Starcom and MediaVest each its own multicultural unit increase media buys into the Hispanic market
 
 

Joe Uva

March 5, 2007
QUESTION: Joe Uva, an Italian-American, is succeeding Jerry Perenchio, another Italian-American, as Univision's chief executive. Uva does not speak Spanish. How vital is it for a media company serving U.S. Hispanics to have CEOs that understand the language?
 
 

Joe Uva

Marc