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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Book Review: WIN! The Hispanic Market
June 14, 2012
One major issue facing marketing organizations today is that many of them struggle to achieve top-line growth. Leading organizations - like Coca-Cola, McDonald's, Kraft, AT&T and others - have found a solution: target the U.S. Hispanic population, the largest and fastest growing segment in the country.
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Amazon
April 5, 2012
Amazon has launched "eBooks Kindle en Español," a store featuring Spanish-language ebooks targeting U.S. Hispanic consumers.
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The Power of Business en Español: New Book by José Cancela
January 1, 2007
7 Fundamentals Keys to Unlocking the Potential of the Spanish-Language Hispanic Market
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Staying Put
January 1, 2007
Payless ShoeSource has placed its $60 million advertising account in review, but the $10 million Hispanic component will remain intact.
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La Otra
January 1, 2007
Isabel Valdés has published her new book, “Marketing to American Latinos: A Guide to the In-Culture Approach, Part II”.
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After Both
January 1, 2007
Harper Collins last Monday launched “Thirteen Senses” by Víctor Villaseñor, the first title under Rayo, its English and Spanish imprint.
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For The Kids
January 1, 2007
Globo Libros, a newly-established bilingual publisher, has launched its first title with author Carlos Harrison and his wife, illustrator Grizelle Paz.
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The Experiences
January 1, 2007
Two new books by Hispanic research and advertising personalities hit the shelves last week: Isabel Valdés’ “Marketing to American Latinos, Part I: A Guide to the In-Culture Approach,” and Carl Kravetz’s “A Client’s Guide
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Doing It Right
January 1, 2007
Avon Publishing will launch a bi-lingual guide to pregnancy, prenatal care, childbirth and early infant care written by Aliza Lifshitz, the Doctora Aliza of Spanish-language television, print and radio.
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More Salma
January 1, 2007
St. Martin’s Paperbacks has released the first of a series of bilingual biographies for the U.S. Hispanic book market.
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