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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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The Three Ts
April 30, 2013
Telemundo Media has entered into brand integration deals with T-Mobile and Toyota for its telenovela “Pasión Prohibida."
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Levy Goes Wild
April 25, 2013
Actor William Levy is showing off his “wild side” in the latest campaign for Pepsi NEXT.
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News In Review: April 22, 2013
April 22, 2013
Record quarter for Discovery U.S. Hispanic. Tr3s and Subway launch Juanes contest. Cinelatino acquires Caribbean films. Entravision launches voter turnout campaign.
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Tecate Y Los Hombres
April 22, 2013
Tecate is intensifying its focus on Spanish-dominant Hispanic men in its latest campaign “Es Fácil Ser Hombre.”
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Entravision Pushes Latino Votes
April 18, 2013
Entravision launched a public service campaign urging Hispanics in Los Angeles vote in the May 21 mayoral runoff election.
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Aflac’s Duck Enters Rehab... En Español
April 16, 2013
The Aflac Duck is giving his recovery a Spanish-language twist in the insurer’s latest marketing campaign.
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Information Counts
April 10, 2013
The Mayo Clinic has launched a Spanish-language campaign focusing on the non-profit clinic’s patients, doctors and services.
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McCann Launches Latino Venture
April 2, 2013
McCann Health is launching a new practice focused on marketing healthcare to Hispanics - McCann HumanCareHSP.
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Breaking News: The topic of Hispanics and healthcare is getting increased attention
April 2, 2013
McCann Health is launching McCann HumanCareHSP, a new practice specializing in Hispanic consumer healthcare marketing.
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Multicultural Wins
March 21, 2013
Two multicultural campaigns took home top honors at the ARF David Ogilvy Awards for Excellence in Advertising Research.
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