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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Market Snapshot: Milwaukee
April 21, 2013
Steady growth has put Hispanics at the top of Milwaukee’s population gains, representing 10 percent of the market's 2,330,780 total population, according to data from Geoscape American Marketscape DataStream: 2012 Series. Latinos have increased their numbers by 75 percent over the last 12 years.
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Market Snapshot: Atlanta
March 23, 2013
Today, 723,937 Hispanic call the Atlanta DMA home, representing 11 percent of the market’s 6,481,573 population.
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Market Snapshot: Washington, DC
March 17, 2013
Today, Latinos number 887,700 out of the DMA’s total population of 6,561,858, making it the No. 14 Hispanic market in the U.S., Geoscape International, American Marketscape DataStream: 2012 Series.
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Double-Digit Increases
February 21, 2013
Nevada’s Hispanic population increased 66 percent from 2000 through 2011, making it the No. 14 Latino market in the U.S. according to the Pew Research Center’s "Statistical Portrait of Hispanics in the United States."
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NAPA Goes Bilingual
February 14, 2013
NAPA Auto Parts has launched a new bilingual marketing campaign – “Pura Pasión, Pura Calidad.”
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Market Snapshot: San Francisco
January 27, 2013
The Latino population in the San Francisco Bay Area has grown by 33 percent in the past 12 years while the numbers of non-Hispanic whites and African-Americans has declined by double- or nearly double-digit percentages, according to data from Geoscape International, American Marketscape DataStream: 2012 Series.
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Market Snapshot: Philadelphia
January 21, 2013
Over the past 12 years, the Hispanic population in the City of Brotherly Love has nearly doubled to slightly more than 850,000. In contrast, the non-Latino white population has shrunk by more than 200,000. The multicultural growth trend is expected to continue for the next five years.
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Market Snapshot: New Orleans
November 25, 2012
Although Latinos in the Big Easy represent just 7 percent of the total population, it’s the fastest growing segment – showing an 80 percent increase since 2000. The number of Hispanics calling New Orleans home increased from 57,146 in 1990 to 65,154 in 2000.
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Market Snapshot: Phoenix
October 14, 2012
At 28 percent of the total population, Latinos are currently the No. 2 demographic in Phoenix and are poised to take the lead as the most populous group, according to data from Geoscape International, American Marketscape DataStream: 2012 Series.
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Market Snapshot: Seattle
September 17, 2012
Over the next five years the number of Hispanics calling Seattle-Tacoma home will grow by 150 percent, reaching 606,900, according to data from Geoscape International, American Marketscape DataStream: 2011 Series.
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