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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Closing The Shave
January 1, 2007
The Gillette Hispanic agency review (HMW 10/19/98 & 11/9/98) has narrowed down to three finalists who will receive a presentation outline and a project sample this month.
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Waiting For The Bell
January 1, 2007
While the new Bank of America completes its general market agency review, the merged NationsBank and BankAmerica bankmoth continues to operate its Hispanic marketing with the two agencies that had handled the two accounts before the merger.
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And Now, Two.
January 1, 2007
J.C. Penney has dropped Siboney USA from its Hispanic agency review (HMW 10/19, 10/26, 11/9 & 11/16/98) and set final presentations for next week.
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Going, Going..
January 1, 2007
J.C. Penney’s review will go into its third and final round on December 9 when two as-yet-unidentified finalists will repeat their second-round presentations before Manny Fernández, Frank Cacera and, this time, Gale Duff-Bloom, the retailer
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Detailing The Retail
January 1, 2007
JC Penney’s Hispanic agency review (HMW 10/29/98) passed its second stage Friday with all three competing agencies presenting to the client in Dallas.
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Making The Cut
January 1, 2007
Gillette Personal Care’s Hispanic agency review (10/19/98) will go into its third and final round in two weeks as the capabilities presentations by close to a dozen agencies wind up.
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Tres Eran Tres..
January 1, 2007
JC Penney’S Hispanic agency review includes three agencies: incumbent Cartel Creativo, Bromley Aguilar + Associates and Siboney USA/Dallas.
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Gillette Personal Care
January 1, 2007
Gillette Personal Care is reviewing Hispanic advertising agencies for men’s shaving products, women’s shaving products and anti-perspirants.
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