Media Guide
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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Bush Foundation Taps República
May 20, 2013
The Barbara Bush Foundation for Family Literacy has tapped República as its advertising, digital and communications agency of record.
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AFFI Taps Casanova
May 14, 2013
The American Frozen Food Institute (AFFI) has selected IPG’s McCann Erickson, GolinHarris and Casanova Pendrill to develop a national consumer campaign for the newly-formed Frozen Food Roundtable (FFRT).
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Primetime Wins “Sueño”
May 8, 2013
Marketing firm Primetime Sports & Entertainment has been tapped to oversee "Sueño MLS 2013.”
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Caladryl Taps Hispanic Shop
May 2, 2013
Valeant Consumer Products has selected XL Alliance as Latino agency of record for its Caladryl anti-itch lotion.
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DISH Expands With MARCA
May 1, 2013
DishLATINO has expanded the strategic and creative responsibilities handled by Miami-based agency MARCA.
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El Pollo Intensifies Public Relations
April 17, 2013
The quick-service restaurant chain has selected Zeno Group as its first-ever public relations agency of record.
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Marshalls Signs With Lápiz
April 14, 2013
Off-price retailer Marshalls has selected Lápiz as its new Hispanic agency of record following a two-month review. The agency will lead Latino advertising strategy and creative content designed to attract more Hispanic shoppers.
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Goya And Beech-Nut Team Up
April 3, 2013
Food giants Beech-Nut and Goya have joined forces in a new line of baby food – Beech-Nut Goya.
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Walgreens Moves To OMD
April 1, 2013
Walgreens has shifted its media planning and buying responsibilities, including multicultural, for the U.S. and Puerto Rico to OMD.
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A Difficult Message
March 31, 2013
Amidst a growing number of Latino patients, Cancer Treatment Centers of America has selected Creative Civilization as its first-ever Hispanic agency of record.
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