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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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Hispanics Top Of Mind At NewFronts
May 5, 2013
Tech savvy Latino consumers were in most networks’ sights during the Digital Content NewFronts in New York. Univision unveiled an aggressive plan to expand its digital offerings and CBSi announced it will launch Spanish-language editions of CNET and of GameSpot.
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Hispanics: Key Across The Board
May 5, 2013
It’s not just advertising anymore, that was the general consensus at the 2013 AHAA: The Voice of Hispanic Marketing conference. Latinos are shaping the multicultural marketing industry across multiple platforms and disciplines.
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AHAA Opens Annual Conference
April 29, 2013
WPP CEO Sir Martin Sorrell highlighted new media as key to reach Hispanic consumers.
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La Música, A New Model
April 28, 2013
The music industry’s old business model has vanished and a slowly evolving new strategy must take hold, experts and musicians alike insisted during the annual Billboard Latin Music Conference. Portals, social media and music or video streaming services are now taking a lead role in discovering new talent and maximizing the exposure of veteran artists.
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Latin Music: A New Era
April 21, 2013
Amidst a changing landscape, artists and executives from multiple industry sectors will discuss and analyze topics ranging interactive songs to music apps and digital distribution during this week’s Billboard Latin Music Conference in Miami. The annual event culminates with the Billboard Latin Music Awards show that will air live on Telemundo.
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Hispanics: Trendsetters And Critical
April 14, 2013
The consensus at Hispanicize 2013 was clear: not only are Latino consumers a must, so are new concepts, ideas, messages, and media vehicles if brands key to establishing the right connection.
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Multicultural Consumers In Command
April 7, 2013
Multicultural consumers are increasing their control over brands’ bottom line… and without them, growth will be nearly impossible to attain. In addition to driving the U.S. population growth for the foreseeable future, ethnic consumers’ purchasing power is in over-drive.
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Hispanicize 2013: Packed And Ready
March 31, 2013
Hispanicize 2013 will put Latinos in the spotlight as trendsetters and culture changers in six tracks - interactive, marketing, journalism, film, music, and Latinovators.
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Walking The Walk
March 31, 2013
Despite increased talk about power of the Hispanic market and demographic shifts in the U.S., more brands that have yet to get on board to reach the “new mainstream.”
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Tracking The Trends
March 26, 2013
LatinTRENDS magazine will offer a close-up look at the Hispanic market during its upcoming 6th Annual iConomy Expo.
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