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News In Review: May 20, 2013
May 20, 2013
WAPA America launches 'El Tiempo es Oro.' Manzanita Sol rolls out new ad campaign. Robert Sarabia becomes VP of sales at Telemundo Houston. Dunkin' Donuts targets Hispanics online.
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Pepsi Crosses Borders With Music
May 19, 2013
Holding true to its strategy of supporting rising talent, PepsiCo has teamed up with tribal house music DJs, 3Ball Monterey in a new marketing partnership. The new campaign includes television and print ads plus a concert series.
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A Message And A Chuckle
May 12, 2013
Admitting that an original strategy was too narrow focused, Tecate’s revamped strategy of bringing back “el hombre” to target a broader spectrum of Latino men is delivering results. The Heineken-owned brand’s latest campaign - "Es Fácil Ser Hombre” takes a witty tone.
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A Conversation With... Lino García
General manager of ESPN Deportes
May 10, 2013
A changing media landscape, driven by the exponential growth of digital and mobile platforms, put ESPN Deportes executives into overdrive in the last year. There was the launch of an innovative digital destination, new soccer programming, two original news and information studio shows, and new studios in Miami.
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Rodríguez Joins Edelman
May 8, 2013
Veronica Rodríguez has joined public relations firm Edelman as vice president, multicultural marketing.
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Primetime Wins “Sueño”
May 8, 2013
Marketing firm Primetime Sports & Entertainment has been tapped to oversee "Sueño MLS 2013.”
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The Three Ts
April 30, 2013
Telemundo Media has entered into brand integration deals with T-Mobile and Toyota for its telenovela “Pasión Prohibida."
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Generational Differences Help Marketers
April 30, 2013
The life stages and generational differences between Hispanic Millennials, GenXers and Boomers can help define business priorities for marketer.
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Lo Que Siembres Cosecharás: The Law of Reciprocity and Content Marketing
A column by Court Stroud, director at content production platform Skyword
April 28, 2013
Reciprocity can be found in every corner of the planet and in every area of life: politics, interpersonal relationships, religion – and yes, even in advertising. Content marketing, also known as brand journalism, has become the rage, with total spending reaching $43.9 billion in 2012. The old school “push” form of advertising has given way to “pull.”
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Tecate Y Los Hombres
April 22, 2013
Tecate is intensifying its focus on Spanish-dominant Hispanic men in its latest campaign “Es Fácil Ser Hombre.”
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