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For Hispanic media, serving a populace in Spanish has resulted in an industry of television and radio...More
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RELATED READ - April 25, 2012
April 25, 2012
The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo
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Hispanicize 2012: The Acceleration of Latinos
A column by Gustavo Razzetti, chief strategy and engagement officer at Grupo Gallegos
April 17, 2012
The third day at Hispanicize 2012, the place where Latinos tell the truth, happened in fast motion. The conversation around #hispz12 generated 30.5 million impressions in the first two days.
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Speak Less. Listen More.
A Column by Aldo Quevedo, chief creative officer at Dieste Inc.
March 11, 2012
If we are all talking, who is really listening? It feels that everybody is trying to say something clever or different: people, brands, companies, everybody. We all want to talk about our own book.
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Targeting Latinos: The Right Segmentation Approach
A column by Gustavo Razzetti, chief strategy and engagement officer at Grupo Gallegos
February 13, 2012
A one-size-fits-all solution doesn't work when it comes to segmentation. Clients must be very careful when being approached by companies trying to sell their own "proprietary Hispanic segmentation" model. Most of these models can be too generic.
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Telemundo, The New Bellwether
A column by Julio Rumbaut, president, Rumbaut & Company
January 1, 2007
The purchase of NBCUniversal and its multiple units, including Telemundo and mun2, marks a shift in the balance of power of the entertainment industry. Comcast's challenge: to unlock value through organic growth, strategic initiatives and effective execut
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We Can Do Hispanic Too!
A Column by Joe Castro, executive vice president for integrated marketing at Zubi Advertising
January 1, 2007
To all of my new colleagues that are now enthusiastically extolling, "We can do Hispanic too!" thank you. Thank you for finally recognizing the importance of the Hispanic market to your clients' businesses.
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The Political Import of Latino Identity
by Rodolfo O. de la Garza
January 1, 2007
Although Latinos have links to Latin America, those vary from minimal to very substantial and reflect extremely heterogeneous experiences. Spanish has served as the marker of cultural distinctiveness for Hispanics in the U.S
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The Push and Pull of Hispanic Identity
A column by Roberto Suro
January 1, 2007
Just as there are powerful forces thrusting Hispanic identity into distinct niches, there are other forces pulling people together into common experiences, generating shared identities.
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On the Complexities of Latino Identity
A column by Angelo Falcon
January 1, 2007
Are Latinos a racial-ethnic minority, are they White or are they something in-between? In the end, what helps make this Latino identity business so complex is that these umbrella terms like "Latino" or "Hispanic" are essentially U.S. creations
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A Big Step For Cyberspace en Español
By José Cancela
January 1, 2007
An opinion by José Cancela
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